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Inbox Overview

What is Inbox?

Inbox is a communication tool that centralizes customer messages from email, Facebook, Instagram, and AI-powered web chat into one dashboard. It enables teams to view and respond to conversations collaboratively, without needing to switch between platforms.

If enabled, AI-powered web chat responds to and captures leads instantly, helping you stay responsive 24/7. Inbox unites all conversations—including those from your connected Google Business Profile and SMS messages — into one shared view. Inbox reduces the need to manage multiple apps or disconnected systems.

Why is Inbox Important?

Small businesses often lose time and opportunities by managing messages across disconnected platforms. Without visibility into all conversations, responses are delayed and teams may duplicate efforts. Inbox consolidates these conversations into a shared workspace, helping businesses stay organized, improve response times, and create a more consistent customer experience.

Table of Contents

What’s Included with Inbox?

Inbox includes the following capabilities out-of-the-box:

  • Email
    Send and receive email with leads and customers from a shared business email address.

  • Facebook Messenger Integration
    Connect a Facebook Business Page to view and reply to Messenger conversations directly in Inbox.

  • Instagram Integration
    Connect an Instagram Business account to manage direct messages from Instagram.

  • Google Business Profile Messaging
    Route messages received from your Google Business Profile into Inbox for team visibility and quick response.

  • Website Form Lead Capture
    Use a website contact form to capture lead details and begin conversations by email.

  • Multi-Location Inbox
    View and manage conversations across multiple locations (if access is granted).

  • Team Shared Inbox
    Collaborate with other team members by viewing and responding to shared messages.

These features are included in all accounts and do not require an upgrade.

Inbox Pro Features

Inbox Pro adds advanced communication tools:

  • AI Web Chat Lead Capture
    Add a chat widget to your website with an AI assistant that greets visitors, answers questions, and collects contact details. AI supports over 40 languages, including English, Spanish, French, and German. AI responses can also be viewed in the Inbox thread, enabling human follow-up.

  • SMS Messaging
    Businesses in the United States and Canada receive a local SMS number that allows one-on-one texting. A2P 10DLC registration is included to ensure messages are delivered reliably on US carriers. Unlimited SMS messaging is included.

Inbox Pro is required to access these features.

Feature Availability

FeatureUnited StatesCanadaOther Regions
SMS Messaging✓ (Pro only)✓ (Pro only)Not available
AI Web Chat✓ (Pro only)✓ (Pro only)✓ (Pro only)
Facebook Messenger
Instagram Messenger
Google Business Profile Messaging
Email
Website Forms

How to Set Up Your Inbox

Inbox is available to all users. Get started by connecting your Facebook and Instagram, installing your AI-powered web chat widget, and registering your SMS number.

How to connect your business messaging networks to Inbox

  1. Go to Administration > Inbox Settings
  2. Connect any business accounts for Google Business Profile, Facebook, and Instagram by going through the workflows to connect
  3. Make sure to turn on messaging once an account has been connected. These integrations are shared across multiple features in your app, so if you’ve already connected any previously, you’ll see them connected here, but you may need to reconnect to grant additional messaging permissions.

Frequently Asked Questions (FAQs)

Can Inbox integrate with other CRMs or messaging systems?
Yes. Businesses can centralize their contact data using available integrations with Zapier, QuickBooks, and more. Automations can also be created to trigger messaging events.

What automations are available for Inbox?
Automations include triggers such as Message Received and actions like Send Email or Send SMS. These allow users to build custom workflows and responses.

Is there a per-use cost for the AI web chat?
No. Unlimited AI responses are included with Inbox Pro. There are no per-message or per-interaction fees.

What languages does the AI assistant support?
The assistant can respond in over 40 languages, including English, Spanish, French, German, Italian, Turkish, Polish, Ukrainian, Russian, Japanese, and Chinese.

If we install the Inbox Pro chat on our website, will it be only AI answering customers or will real agents talk to customers?
The web chat is 100% AI-managed lead capture. Small businesses are busy, and can't always reply instantly – that's why the AI is pre-programmed to capture website visitor's name and number, and then notify the business they have a new lead. The AI will continue the conversation until you can reply via SMS, and move the conversation off the website and onto the customer's phone.

How much does the chatbot know about the business? Can it answer questions?
The AI can access "knowledge" from the business profile, so it can answer questions about services, location and contact info, and hours. It can also be trained on your website. You can also add additional text Q&A 'knowledge' to the AI knowledge so it can answer frequently asked questions from any text.

Can Canadian businesses use Inbox to send SMS messages to recipients in the US?
No, it's not possible to send SMS messages to US numbers without A2P registration (A2P registration is not supported in Canada).

How am I assigned an SMS number?
When activating Inbox Pro, YOU will be automatically assigned an SMS number. First, the app will attempt to get a local number based on the business profile address. If no local numbers are available, a number from a neighbouring area in your country will be assigned. To see your assigned SMS phone number, navigate to Settings > Inbox Settings > Your SMS number.

Does Inbox SMS use up Reputation Management Premium SMS add-on credits?
No. Those credits are separate.

Q: Can I block spam messages from Inbox?
Not at this time. Spammers can send messages to any number, and unfortunately spam messages have been sent to users of Inbox Pro. If you are experiencing an unusually high amount of spam, contact support and we can assign a new number.