Advertisements overview
The Advertisements section covers ad performance analysis, creative comparisons, and conversion tracking features in Advertising Intelligence.
Why use Advertisements?
- Compare ad performance across different campaigns
- Analyze creative effectiveness side-by-side
- Track and customize LocalAds conversions
- Monitor form fills and lead generation
- Optimize campaigns based on performance data
What's included
- Compare and contrast ad performance and creatives: Side-by-side comparison of ad performance and creative assets
- LocalAds conversion customization and form fills: Customize conversion tracking and form fills for LocalAds
Get started
- Go to
Advertising Intelligence→Advertisements. - Select campaigns to compare performance metrics.
- Review creative assets and their performance.
- Configure conversion tracking for LocalAds if applicable.
Ad performance comparison
Compare campaigns side-by-side to see performance metrics and creatives across all your advertising networks, so you can identify what's working and what isn't.
LocalAds conversion tracking
Customize how conversions are tracked:
- Phone call tracking
- Store visit tracking
- Form fill tracking
Frequently asked questions (FAQs)
How do I compare ad performance?
Use Advertisements to select multiple campaigns and view side-by-side performance metrics including clicks, impressions, conversions, and ROI.
What is LocalAds conversion customization?
LocalAds conversion customization lets you define what counts as a conversion, including form fills, phone calls, and custom events specific to your campaigns.
Can I see which creatives perform best?
Yes. The compare and contrast feature shows performance metrics for each creative, helping you identify top performers.