Analytics Overview
The Analytics section provides detailed reporting and tracking capabilities for Advertising Intelligence, including call tracking integrations and video advertising metrics.
Why use Analytics?
- Track call conversions with Marchex integration
- View YouTube advertising performance metrics
- Access call recordings for quality assurance
- Measure the full impact of your advertising campaigns
- Combine phone and digital conversion data
What's included
- YouTube Advertising Reporting: Track YouTube video ad performance and metrics
- Marchex Call Tracking: Access call metrics and call recordings
Get started
- Go to
Advertising Intelligence>Analytics. - Connect Marchex for call tracking if needed.
- Link YouTube campaigns for video advertising reporting.
- Review your analytics dashboard for consolidated insights.
Call Tracking with Marchex
Marchex integration provides:
- Call volume metrics
- Call duration tracking
- Call recordings
- Conversion attribution
- Phone lead quality insights
Video Advertising Reporting
YouTube advertising reporting includes:
- Video view metrics
- Engagement rates
- Click-through rates
- Conversion tracking
- Audience insights
Frequently Asked Questions (FAQs)
How do I set up call tracking?
Connect Marchex in Settings to enable call tracking. Once connected, call data will appear in your Analytics dashboard.
Can I listen to call recordings?
Yes. Marchex call tracking includes call recordings that you can access for quality assurance and lead qualification.
What YouTube metrics are tracked?
Advertising Intelligence tracks views, impressions, clicks, conversions, and engagement metrics for YouTube campaigns.