Analytics Overview
What are analytics in Advertising Intelligence?
The analytics section provides detailed reporting and tracking capabilities for Advertising Intelligence, including call tracking integrations and video advertising metrics. Use analytics to measure the full impact of your advertising campaigns by combining phone and digital conversion data in one dashboard.
Why are Advertising Intelligence analytics important?
With analytics you can:
- Track call conversions with the Marchex integration
- View YouTube advertising performance metrics
- Access call recordings for quality assurance
- Measure the full impact of your advertising campaigns
- Combine phone and digital conversion data
What's included in Advertising Intelligence analytics?
- YouTube advertising reporting: Track YouTube video ad performance and metrics including views, engagement rates, click-through rates, conversion tracking, and audience insights
- Marchex call tracking: Access call metrics and call recordings including call volume, duration tracking, conversion attribution, and phone lead quality insights
Get started with analytics in Advertising Intelligence
- Go to Advertising Intelligence > analytics.
- Connect Marchex for call tracking if needed.
- Link YouTube campaigns for video advertising reporting.
- Review your analytics dashboard for consolidated insights.
Frequently asked questions (FAQs)
How do I set up call tracking?
Connect Marchex in settings to enable call tracking. Once connected, call data will appear in your analytics dashboard.
Can I listen to call recordings?
Yes. Marchex call tracking includes call recordings that you can access for quality assurance and lead qualification.
Which YouTube metrics are tracked?
Advertising Intelligence tracks views, impressions, clicks, conversions, and engagement metrics for YouTube campaigns.