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Overview

Advertising Intelligence provides live reporting and analysis for your digital ad campaigns. Get big-picture campaign analysis to understand ad performance and grow ROI.

Why use Advertising Intelligence?​

  • Consolidate reporting from Google, Facebook, LocalAds, and Microsoft Ads in one place
  • Calculate precise ROI using Average Sale and Close Rate data
  • Compare individual campaigns side-by-side
  • Integrate with the Executive Report for unified marketing insights
  • Add management markup fees to client reporting

What's included​

Get started​

  1. Navigate to Advertising Intelligence in Business App.
  2. Go to the Settings page to connect your ad platforms.
  3. Select the connected campaign to enter your mark-up fees.
  4. View your dashboard to see consolidated reporting across all platforms.

Who is Advertising Intelligence for?​

DIY users: Small businesses that run digital ad campaigns themselves. Make sense of your ad data and pinpoint your unique ROI.

DIFM & DIWM users: Agencies that run digital ad campaigns on behalf of their clients. Save time and provide real ROI to justify ad spend and secure campaign renewals.

What does Advertising Intelligence do?​

Advertising Intelligence connects with Google, Facebook, LocalAds, and Microsoft ad reporting and analysis. Get real advertising ROI for your campaigns.

High-level stats​

Track key metrics across Google, Facebook, LocalAds, and Microsoft Ads:

  • Clicks
  • Impressions
  • Conversions
  • Client Spend
  • Average Client Cost-Per-Click
  • Click through Rate

ROI calculator​

Calculate precise ROI for your campaigns using Average Sale and Close Rate data collected from each unique user, plus Conversions and Spend from Google / Facebook / LocalAds / Microsoft Ads.

Detailed campaign table​

Import individual Google / Facebook / Microsoft / LocalAds campaigns and compare ROI, Client Spend, Conversions, Clicks, Impressions, CTR, Average CPC, and Start/End Dates.

Detailed campaign table

Integration with the Executive Report​

View reporting for advertising, along with your other products, right in Business App. You and your clients can see what's happening across all digital marketing channels in one place.

Management mark-up fees​

Add your monthly management fee to your client's ad spend. These markup fees are added to all cost-related metrics (e.g. Average CPC, ROI, Total Spend, etc.) and reflected in your clients' reporting.

Management markup fees

Frequently Asked Questions (FAQs)​

What advertising platforms are supported?

Advertising Intelligence supports Google Ads, Facebook Ads, LocalAds, and Microsoft (Bing) Ads. Additional platforms like LinkedIn, TikTok, and Amazon can be connected in Settings.

How do I calculate ROI?

Enter your Average Sale value and Close Rate in the ROI calculator. The system combines this with Conversions and Spend data from connected platforms to calculate your ROI.

Can I add management fees to client reporting?

Yes. In Settings, you can add monthly management fees that will be reflected in all cost-related metrics shown to clients.

How do I view advertising data in the Executive Report?

Once connected, advertising data automatically appears in the Executive Report alongside your other marketing metrics.