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Analytics Overview

Analytics in Reputation AI helps you gain deeper insight into how your business is perceived online. By analyzing review content and sentiment, you can identify key themes, track trends, and benchmark your performance against competitors.

Why use analytics?​

Using analytics, you can:

  • Understand what customers value most
  • Detect recurring negative feedback
  • Monitor changes in sentiment over time
  • Compare your reputation to competitors
  • Make informed decisions to improve your service or offerings

What's included​

Get started​

  1. Go to the Reputation AI dashboard.
  2. Navigate to Analytics, which includes the Requests, Reviews, Keywords, Listings, Competition, Social, and Reports sub-tabs.
  3. Review each section to identify patterns and customer sentiment.
  4. Use the insights to adjust your service approach or marketing focus.

The Explore trending keywords list shows how commonly used keywords in reviews evolve over time. Mentions can be Positive (green), Negative (red), or Neutral (gray).

Explore trending keywords

Keywords​

The Keywords view shows the Explore trending keywords list, plus details for a selected keyword, including Sentiment, Mentions, and Reviews.

Keywords view showing trending keywords and sentiment details

Keyword details​

Keyword details shows Sentiment, Mentions, Reviews, and sentiment over time for the selected keyword.

Keyword details

Descriptive words​

This section shows Customers described <keyword> as and Your customers wrote, highlighting adjectives and other descriptive terms commonly used by your customers.

Descriptive words analysis

Frequently asked questions (FAQs)​

How are keywords generated in the Analytics section?

Keywords are identified automatically from reviews. The system analyzes reviews for topics and sentiment without manual keyword input.

Are the keyword insights always accurate?

The machine learning model improves over time but may occasionally misinterpret phrasing or context. Some inaccuracies are possible.

What does the color-coding in Explore trending keywords represent?

Green indicates a positive sentiment tied to a keyword, red indicates a negative sentiment, and gray indicates a neutral sentiment.

Can I filter analytics by date or location?

Filtering options depend on the configuration of your Reputation AI dashboard. Check for filters at the top of the analytics page.

How often is the analytics data updated?

Review analytics update automatically as new reviews are collected and processed.

What should I do with negative trending keywords?

Use them to identify common concerns and take corrective action to improve customer experience.