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Social Overview

Social Monitoring helps you observe activity across connected social media profiles. It includes engagement metrics such as comments, shares, and follower growth over time. You can also compare performance against industry averages using available analytics.

The tool supports both business and employee account monitoring, all from a single dashboard in the Reputation AI product.

Why use Social Monitoring?​

Monitoring social activity helps you:

  • Engage with customers in real time
  • Identify brand advocates and influencers
  • Capture both positive and constructive feedback
  • Generate new leads
  • Understand what content drives engagement

You can also monitor employee social activity to help ensure shared messaging and brand alignment across platforms.

What's included​

  • Activity tracking on connected Facebook and X (formerly Twitter) accounts
  • Historical engagement trends, including follower counts and post interactions
  • Side-by-side comparison with industry averages via Social Analytics
  • Monitoring of individual employee X accounts for business-related content
  • Notifications when social account connections expire

Get started​

  1. Go to Reputation AI > Settings > Connect Accounts.
  2. Click the + icon in the top-right corner of the account you want to connect.
  3. Authenticate your account through the redirected platform page.

Once connected, Social Monitoring will begin tracking data automatically.

How to Monitor Social and Employee Activity​

Monitor Business Accounts​

  • View Facebook and X activity over time.
  • Track likes, followers, and post interactions.
  • Access visual data under Reputation AI > Analytics > Social.

Monitor Employee X Accounts​

  • View employee activity in one place.
  • Track recent posts and shares.
  • Monitor for content that may impact your business.

Expired Social Account Notifications​

If a connected social profile's token expires, a notification appears near the top of the page. You can choose to:

  • Re-authorize the account
  • Remove the expired profile
warning

An expired token means the platform can no longer access the profile's data. Most social platforms automatically expire tokens every 90 days for security.

To restore functionality, re-authorize the social profile. Without a valid token, recent activity will not appear in your dashboard.

Frequently Asked Questions (FAQs)​

Why is social monitoring useful for small businesses?

It helps you engage with your audience, track performance, and respond to feedback in real time.

What types of social accounts can I connect?

You can connect Facebook and X (formerly Twitter) accounts for both business and employee monitoring.

Can I monitor multiple social accounts?

Yes. You can connect and monitor multiple profiles within the same dashboard.

Where do I view my Social Analytics?

Go to Reputation AI > Analytics > Social to access your social analytics.

What happens when a social token expires?

You'll see a notification. To restore monitoring, re-authorize the social account.

Why do tokens expire every 90 days?

This is a security measure implemented by most social platforms.

Can I remove an expired social account?

Yes. You can remove any connected account if it is no longer needed.

What does employee monitoring include?

It includes viewing recent X activity for connected employee accounts to help track messaging.