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Getting Started with Social Marketing

Managing social media can be time-consuming and complex—but it doesn’t have to be. Social Marketing offers a powerful, AI-enhanced platform to help businesses of any size grow their online presence, create compelling content, publish across multiple networks, and track success—all from a single dashboard.

Quick steps to get moving​

  1. Go to Social Marketing in your dashboard.
  2. Connect your social media accounts in Settings > Connect Accounts.
  3. Create your first post using Compose or Create.
  4. Schedule posts or publish immediately.
  5. Track performance in Insights to optimize your strategy.

Why Social Marketing?​

  • Centralized platform for multi-channel publishing
  • AI-powered content creation tools
  • Visual content calendar and post scheduling
  • Analytics and reporting for informed decisions
  • Collaboration tools for teams
  • Pro features to supercharge strategy

Key Features​

1. AI-Driven Content Creation​

  • Generate posts quickly with AI-powered text and images
  • Smart captions & hashtag suggestions
  • Bulk creation of posts using AI
  • Access to pre-built content templates for brand consistency

2. Post Management & Scheduling​

  • Post Composer: Write and publish to multiple platforms simultaneously
  • Draft System: Save and revise content before going live
  • Content Calendar: Visualize and manage scheduled posts
  • Bulk Scheduling: Plan and publish large batches of content

3. Content Organization & Optimization​

  • View past posts: Reuse and recycle high-performing content
  • Platform-specific optimization: Tailor each post to the best practices of each platform

4. Content Types Supported​

  • Text: Posts, captions, hashtags, mentions
  • Visuals: Photos, videos, carousels
  • Stories: Vertical, temporary visual content
  • Link integrations: Shortened URLs and clickable.bio (Pro)

5. Analytics & Reporting​

  • Engagement: Likes, comments, shares, clicks
  • Reach & Impressions: Know your visibility
  • Audience Growth: See how your followers evolve
  • Post Performance: Identify what’s working
  • Export Reports: CSV download for deeper analysis

Note: Some analytics features require a Social Marketing Pro subscription.

Pro vs Standard Feature Comparison​

FeatureStandardPro
Connect Facebook & Google✅✅
Connect Instagram, LinkedIn, X (Twitter), TikTok❌✅
Draft, Schedule, Publish Posts✅✅
AI Text Generation❌✅
AI Image Generation❌✅
Bulk Create with AI❌✅
Clickable.bio & Link Tracking❌✅
Content Performance (All Platforms)Facebook & Google only✅
Unlimited Scheduled Posts❌ (20 max)✅
RSS Content❌✅
Comment Management❌✅
Interesting Content Feed❌✅

PRO features are marked with a PRO badge in the UI. Click the badge to upgrade your account seamlessly.

Supported Platforms​

Social Marketing supports posting and performance tracking for:

  • Facebook
  • Instagram (Pro only)
  • LinkedIn (Pro only)
  • X (Twitter) (Pro only)
  • Google Business Profile
  • TikTok (Pro only)

Best Practices for Success​

  • Consistent Branding: Use templates and brand voice guidelines
  • Content Themes: Rotate types of content (educational, promotional, entertaining)
  • Use Calls-to-Action: Invite engagement (“Comment below”, “Visit our site”, etc.)
  • Leverage AI: Use AI to brainstorm, generate, and refine ideas
  • Optimize Timing: Use analytics to post when your audience is most active
  • Track What Works: Learn from top-performing posts to improve future content

Frequently Asked Questions (FAQs)​

Can I delete posts from Social Marketing?

Yes, for most platforms:

  • Facebook, LinkedIn, X, and Google Business Profile: Deleting a post via Social Marketing also deletes it on the platform.
  • Instagram: Posts must be deleted directly on Instagram.
Can I schedule posts in advance?

Absolutely. Use the Content Calendar to plan, draft, and preview your posts before they go live.

Can I publish to multiple platforms at once?

Yes. The Post Composer allows you to create one post and share it across multiple networks simultaneously.

Can I track how my content performs?

Yes. Key performance metrics include:

  • Engagement (likes, shares, comments)
  • Reach and impressions
  • Audience growth
  • Top-performing content
  • CSV report exports
Can I collaborate with others on my team?

Yes. Collaboration tools include:

  • Shared Content Calendar
  • Draft saving and internal review
  • Centralized publishing controls
Does Social Marketing use AI for content?

Yes—especially with a Pro subscription:

  • AI post and image generation
  • Caption and idea generation
  • Bulk content creation
Can I run ads through Social Marketing?

No. Social Marketing is designed for organic content only. You'll need to run paid ads directly through the respective platforms.

Is A/B testing available?

Yes. Pro users can test different versions of content to see what performs best.

Can I export reports?

Yes. Performance data can be exported in CSV format for external reporting or backup.

What's the difference between Standard and Pro again?
  • Standard gives you essential tools for Facebook and Google.
  • Pro unlocks full power: more platforms, AI tools, link tracking, unlimited scheduling, deeper analytics, and more.

Get Started Today​

Social Marketing helps you:

  • Save time and reduce manual effort
  • Publish smarter and more consistently
  • Learn from performance insights
  • Grow your audience and boost engagement

To unlock the full potential of Social Marketing, consider upgrading to Pro.