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Mentions Overview

Mentions helps you track where your business is being talked about online, beyond traditional review sites. It collects content from blogs, news sites, forums, social media platforms, and other sources based on your search terms. A mention can include blog posts, news articles, social media updates, forum comments, or photos.

Sentiment analysis is applied to each mention to help you understand whether the content is positive, neutral, or negative. With Mentions, you can monitor customer sentiment, identify trends, and uncover marketing or support opportunities—without needing to search each platform individually.

Why use Mentions?​

It can be difficult to keep track of what people are saying about your business across different websites. Mentions brings this information into one place, helping you understand how your brand is perceived and where conversations are happening. This can support your customer service, marketing, and competitive strategy.

What's included​

  • Automated collection of mentions from blogs, news sites, forums, social media, and other platforms (excluding review sites)
  • Sentiment analysis applied to each mention
  • Two tracking views: Monitor Mentions and Mentions Timeline
  • Filtering and tagging options for better organization
  • Manual sentiment correction when needed
  • Search customization via keyword settings

Get started​

  1. Go to Reputation AI > Settings > Mentions.
  2. In the Keywords section, add or update your search terms.
  3. Use keywords related to:
    • Your business name (including all variations)
    • Products or services you offer
    • Competitor names or product features
    • Industry-specific terms
    • Marketing campaign names

Enclose a keyword phrase in quotes to search for that exact phrase. For example, "Coke or Pepsi" will only return mentions with that exact wording.

Using the Monitor Mentions Tab​

The Monitor Mentions tab gives you a summary of recent mentions found for your business.

  • See the latest mentions across all tracked sources
  • Use View All to see additional mentions from a specific source

Using the Mentions Timeline Tab​

The Mentions Timeline tab allows you to browse and interact with individual mentions.

  • View all mentions linked to your business location
  • Review sentiment labels and adjust if needed
  • Tag mentions as Starred, My Content, or Not Relevant
  • Filter mentions by search term, source, or sentiment

Understanding Tagging Options​

Starred​

Use Starred to save mentions you want to follow up on or refer to later. You can view all starred mentions using the Filters menu.

My Content​

Tagging a mention as My Content hides it from your main results. This is useful when mentions come from your own blog or website. These mentions are still saved and can be accessed from the Filters menu.

Not Relevant​

Tagging a mention as Not Relevant removes it from your results. This helps clean up unrelated content. These mentions are also saved and can be viewed using the Filters menu.

If you're seeing too many unrelated mentions, try narrowing your keyword searches to be more specific.

Customizing Sentiment Ratings​

Sentiment analysis estimates whether a mention is positive, negative, or neutral.

  • Positive: expresses praise or satisfaction
  • Negative: expresses criticism or dissatisfaction
  • Neutral: mentions your keywords without an opinion

You can manually adjust the sentiment if a mention is misclassified. For example, slang like "This burger is sick!" might be flagged as negative when it's actually positive. Use the slider next to the mention to change its sentiment.

Frequently Asked Questions (FAQs)​

How do I edit the keywords to search for specific mentions?

Go to Reputation AI > Settings > Mentions, then update the Keywords.

Why is the Mentions card blank in the Overview tab?

It only shows mentions from the past 7 days. If no mentions are found, update your keyword settings.

How often are new mentions pulled in?

Mentions are searched every 24–48 hours, and at least once per week.

Why are old mentions appearing now?

If older content becomes more visible in search engines, it may be pulled in later.

Why am I seeing irrelevant mentions?

Your keywords may be too broad. Mark them as Not Relevant and refine your search terms.

Why am I seeing few or no mentions?

New accounts may get an initial batch of mentions. After that, only the most relevant new content is shown, which may be limited depending on your keywords.