Skip to main content

Customizable Settings and Key Metrics in Overview

Overview settings​

The Overview section in Advertising Intelligence offers customizable settings to enhance your experience when viewing campaign performance. You can configure what data displays in the Overview section.

Accessing the settings​

To access these settings:

  1. Click the settings icon in the top-right corner of the Overview section.

Settings Icon in Overview

  1. A menu appears with various options to configure your view.

Available metrics​

In the Overview section, access various metrics by clicking the metrics menu.

Metrics Menu

Admin view and metric configuration​

As an administrator, you can view and configure additional metrics:

Admin view showing metric configuration options

Use the metrics edit form to customize which metrics are displayed:

Metrics Edit Form

Key performance metrics​

Conversion metrics​

Conversion metrics are vital for tracking campaign performance and ROI. These metrics show how effectively your ads are generating desired customer actions.

Conversion category and source configuration screen for Google Ads conversion tracking

Additional conversion metrics provide deeper insights into campaign performance:

Additional conversion category and source options, including Facebook Ads pixel events

Customizing your metrics view​

Customize your metrics view to focus on the data most relevant to your needs. This customization helps streamline analysis and reporting processes.

Best practices for metric analysis​

  • Regular monitoring: Check your metrics regularly to spot trends and make timely adjustments to campaigns.

  • Compare time periods: Always compare current performance against previous periods to identify improvements or declines.

  • Focus on KPIs: Identify the key performance indicators most relevant to your goals and prioritize monitoring these metrics.

  • Conversion tracking: Ensure proper conversion tracking setup to get accurate data on campaign effectiveness.

  • Context matters: Interpret metrics within the context of your specific industry, campaign objectives, and audience behavior.

Additional resources​

For more information about Advertising Intelligence and its features, explore the relevant sections in the sidebar.