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Connecting TikTok to Advertising Intelligence

Connect your TikTok Business account to Advertising Intelligence to view insights into your TikTok Ads campaign performance.

Connecting your TikTok Ads account​

  1. Open Advertising Intelligence and navigate to your account.
  2. Go to Settings > Connections.
  3. Click + on the TikTok Ads card.

TikTok Ads card on the Connections page

  1. Review the permissions TikTok requests and click Confirm.

TikTok for Business permissions dialog

  1. Select the TikTok Ads account you want to connect and click Connect 1 Account.

Select TikTok Ads account dialog

Exploring your TikTok Ads data​

Once connected, you can analyze your TikTok Ads performance with these features:

Campaign overview metrics​

View key metrics like impressions, clicks, and click-through rates (CTR) from the Advertising Intelligence Overview section. Customize the displayed metrics based on your admin view settings.

Detailed campaign and ad group analysis​

Explore granular details of your campaigns and ad groups for in-depth analysis of performance across different aspects of your TikTok advertising strategy.

TikTok data view in Advertising Intelligence

Conversion tracking​

As an admin, you can select and view conversion metrics to track how effectively TikTok Ads drive desired actions.

Executive Report​

Your TikTok Ads data appears in the Executive Report under the Advertising section, providing a high-level view of your overall advertising performance alongside your other connected advertising platforms.