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Connecting Microsoft Ads

Connect Microsoft Ads with Advertising Intelligence to track ad spend and performance data.

Prerequisites​

Before connecting, ensure you have:

  • An active Advertising Intelligence account.
  • A Microsoft Advertising account.

Connecting Microsoft Ads​

  1. Access Advertising Intelligence: Open Advertising Intelligence and navigate to your account.

  2. Locate Connections Settings: Navigate to Settings → Connections in your Advertising Intelligence account.

Advertising Intelligence navigation with Settings expanded showing Connections

  1. Connect to Microsoft Advertising: Within the Connections settings, locate the Microsoft Ads card and click the + icon. Follow the prompts on Microsoft's authentication page to sign in with your Microsoft Advertising account.

Microsoft Ads card with plus icon to connect

  1. Complete authentication: After you grant the required permissions, the connection completes and campaign data begins syncing to your Advertising Intelligence dashboard.

Microsoft authentication screen requesting permissions for Advertising Intelligence

Viewing your Microsoft Ads data​

Once connected, your Microsoft Ads data is available in Advertising Intelligence:

  • All tab: Consolidated data for all your connected advertising platforms, including Microsoft Ads, appears under the All tab.
  • Microsoft Ads tab: A dedicated Microsoft Ads tab appears once connected, showing your campaign statistics.
  • Overview and Executive Report: Your Microsoft Ads data is included in the Overview section and in the Executive Report under the Advertising section.

Microsoft Ads campaign statistics view in Advertising Intelligence

Microsoft Ads campaign details view in Advertising Intelligence

Disconnecting Microsoft Ads​

warning

Disconnecting will stop data from syncing. Reconnect later if you need to restore the integration.

To disconnect Microsoft Ads:

  1. Navigate to Settings → Connections in Advertising Intelligence.
  2. Find Microsoft Ads in the list of connections.
  3. Click the disconnect option.
  4. Confirm the disconnection when prompted.

Troubleshooting​

If you encounter issues with your Microsoft Ads connection:

  • Verify your Microsoft Advertising account has active campaigns and ads.
  • Check that you have the correct permissions in your Microsoft Advertising account.
  • Try disconnecting and reconnecting the account in Advertising Intelligence.
  • Clear your browser cache and cookies, then try the connection process again.
  • Contact support if problems persist.

For more help with Microsoft Advertising, see Microsoft Advertising Help.

Frequently asked questions​

Can I start a new campaign from here?

No, Advertising Intelligence is a reporting tool meant to show the performance of digital advertising campaigns across multiple platforms in a clean and easy-to-read format.