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Advertising

What is the Advertising section?​

If you use Advertising Intelligence, you can view performance summaries for your connected ad accounts, such as Google Ads and Facebook Ads, in the Executive Report in Business App. This section gives you a single view of your advertising performance across your connected platforms.

Why is it useful?​

You can see what’s happening across your ad channels in one place. That makes it easier to see which ads are performing well and to track ROI without switching between platforms. The report combines performance data with comparison periods (week-over-week or month-over-month) so you can track trends and the value of your advertising.

Metrics you can view​

  • ROI – Return on investment across your ad channels
  • Spend – Total advertising spend
  • Impressions – How many times your ads were displayed
  • Clicks – Number of clicks on your ads
  • Conversions – Actions people took (purchases, sign-ups, etc.)
  • Comparisons – Week-over-week or month-over-month performance

How to see advertising in the Executive Report​

Prerequisites​

  • Advertising Intelligence must be active on your account
  • Your ad accounts must be connected in Advertising Intelligence

Connect your ad accounts​

  1. With Advertising Intelligence active, connect your ad accounts in the product.
  2. Go to the Executive Report in Business App and choose a weekly date range. The Advertising section isn't in the monthly view.
  3. Go to the Advertising section to see performance for each connected platform.

If an account isn't connected yet, you can connect it from its card in the Advertising section.

Viewing performance data​

In the Executive Report, the Advertising section shows a summary of your connected ad campaigns in one place so you can review performance across platforms.

When data updates​

The weekly Executive Report is updated and sent on Mondays, starting the week after you connect an account. You'll get regular updates so you can track performance over time.

Supported platforms​

The Executive Report can show advertising data from these platforms through Advertising Intelligence:

  • Google Ads
  • Facebook Ads
  • Simplifi Ads
  • LinkedIn Ads
  • Google Ad Manager
  • Microsoft Ads
  • TikTok Ads

Each provides the same core metrics (ROI, spend, impressions, clicks, conversions) and comparison data so you can see how your advertising is performing.