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Campaigns

What is the Campaigns section?​

The Executive Report includes email performance for your campaigns. You can see how many emails reached your contacts, how many were opened, and how many were clicked, for the date range you select.

Campaign email metrics​

When Campaigns Pro is active on your account, the report shows three campaign cards:

  • Campaign Emails Delivered: The number of campaign emails successfully delivered to your contacts
  • Campaign Emails Opened: The number of campaign emails your contacts opened
  • Campaign Emails Clicked: The number of campaign emails where a contact clicked a link

Each card shows:

  • The total for the selected date range
  • The change compared to the previous period of the same length
  • A chart of the daily trend across the date range

See results by campaign step​

Click Show campaign breakdown on any card to see a table of results for each campaign step. Each row shows the step name followed by the campaign name in brackets, for example Welcome email (New customer follow-up), along with its count. The table lists up to 5 rows at first.

Click Hide campaign breakdown to collapse the table.

How the counts work​

  • Each email counts once per metric. If a contact opens the same email three times, it counts as one opened email.
  • Totals follow the date range you pick in the date selector, so weekly, monthly, and custom views each show their own counts.

Frequently Asked Questions (FAQs)​

Why don't I see campaign metrics in my report?

Campaign cards appear only when Campaigns Pro is active on your account. If it is active and the cards are still missing, check that you sent campaign emails during the selected date range.

Why is my opened count lower than my delivered count?

Delivered counts every email that was successfully delivered. Opened counts only the emails a contact opened, so it is usually lower.

Does a contact opening an email several times raise the count?

No. Each email counts once for opened and once for clicked, no matter how many times the contact opens it or clicks a link.