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Tracking Request Performance Metrics for Multi-Location Businesses

Tracking review request performance metrics is crucial for understanding and improving the request process within the multi-location section of Business App.

Accessing Request Performance Metrics

To access Request Performance metrics for multi-location businesses:

  1. From your main Account List, navigate to the "Requests" menu item located in the Navigation Bar

Requests Menu Item

  1. Select "Performance" from the submenu

Requests Performance Submenu

Understanding the Metrics

The Performance page displays an overview of request performance metrics for all locations within the business:

Metrics Overview

Key Metrics Explained

  • Requests Sent: The total number of review requests sent
  • Email Open Rate: The percentage of sent emails that were opened
  • Feedback Rate: The percentage of requests that resulted in feedback (either from the review site or from your feedback form)
  • Reviews Collected: The number of reviews collected as a result of your requests

Viewing Metrics by Location

Below the overview, you can see metrics broken down by individual locations:

Location Metrics

This view allows you to compare performance across different locations and identify which locations may need additional attention or support.

Filtering Options

The filter options in the top right corner allow you to customize the date range and filter by specific locations:

Filter Options

You can:

  • Set a specific date range for the data
  • Filter by location name
  • Sort the data by various metrics

Using These Metrics

These metrics can help you:

  • Identify which locations are most effective at generating reviews
  • Spot trends in review request performance over time
  • Compare the performance of different locations to identify best practices
  • Identify locations that may need additional training or support with their review request process

Best Practices

  1. Regular Monitoring: Check these metrics regularly to track progress and identify issues early
  2. Compare Locations: Use the location breakdown to identify top performers and share their strategies with other locations
  3. Test Different Approaches: Try different request methods or messaging and track the impact on your metrics
  4. Set Goals: Establish performance targets for each location based on these metrics

Frequently asked questions (FAQs)

What key metrics are tracked for multi-location businesses?

The primary metrics are Requests Sent, Email Open Rate, Feedback Rate (responses to internal or external requests), and Reviews Collected.

Can I see performance for a specific location?

Yes. The Location Metrics table breaks down performance by individual location. You can also use the filter options to view data for a specific location or group.

How is the Feedback Rate calculated?

Feedback Rate is the percentage of requests that resulted in any form of feedback—either a direct review on a platform or a response to an internal feedback form.

What is the difference between specific location metrics and the overview?

The overview provides an aggregate view of all locations to gauge overall health. The specific location metrics allow you to pinpoint high or low performers to tailor your support and strategy.