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Track Link Performance

In Social Marketing, you can track how many clicks your shortened links get, broken down by platform.

On many platforms, you can add a link to your post to drive your audience to an article, website, etc. Tracking how these links are performing helps you provide proof-of-performance, and allows you to optimize content by seeing what's working (or, what is not!)

To see link performance in Social Marketing, go to Insights > Link Performance.

Link Performance dashboard

Here, you'll be able to track clicks by platform. Better yet, you can track clicks from outlets you may not even be aware of. The Other category shows how many clicks a post is getting from being shared via email, private messages, other websites, and more!

Social Marketing Pro is required to unlock this feature.