Social Calendar Examples
These industry-specific 4-week social calendars provide ready-to-customize content plans. Each calendar includes post ideas, platform recommendations, suggested media, CTAs, and goals to help you maintain a consistent, strategic social media presence.
How to Use These Calendars
- Choose your industry — Select the tab that best matches your business type
- Map to your dates — Replace "Day" numbers with actual dates from your calendar
- Customize content — Swap bracketed placeholders like
[Product Name],[Staff Name], or[Neighborhood]with your actual information - Adapt to your brand — Adjust tone, timing, and platforms to fit your audience
- Add tracking — Tag CTAs with UTM parameters to measure performance
tip
These calendars are designed to be starting points. Feel free to mix and match post ideas across industries or adjust the posting frequency to match your capacity.
Calendar templates by business type
- Pet Services
- Personal Services
- Home Services
- Automotive Services
- Agent & Broker
- General Business
Best for: Pet groomers, veterinary clinics, pet daycares, pet stores, dog trainers
Focus: Gentle education, visible care standards, cute moments (with consent), and trust-building through team spotlights and reviews.
| Day | Platforms | Caption | Media | CTA | Goal |
|---|---|---|---|---|---|
| 1 | Facebook, Instagram | 🐾 Meet [Pet Name], our star client this week! Favorite treat? [Treat name]. What's your pet's favorite? #PetOfTheWeek #[CityName]Pets | Cute portrait with owner consent | Book a grooming spot | Engagement |
| 3 | Google Business Profile | 3 signs your pet needs a nail trim: clicking sounds on floor, snagging on carpet, or visible overgrowth. Book your next grooming appointment in [City]! | Photo of clippers and paws | Ask about our add-on | Educate & upsell |
| 5 | Instagram, Reels | Watch how we keep every pup calm and happy during grooming ✂️ Our gentle approach makes all the difference. #DogGrooming #PetCare | Short video of staff handling with care | DM to book | Drive bookings |
| 6 | Facebook, Instagram | Shedding season is here! 🍂 Our de-shedding treatment reduces loose fur by 80%. Here's what's included... #PetGrooming #[Season]Ready | Carousel: deshed service steps | Reserve your deshed package | Seasonal promo |
| 8 | Google Business Profile | ⭐⭐⭐⭐⭐ Thank you [Customer Name] for this amazing review! "Best grooming experience in [City]!" We love making your pets look and feel their best. | 5-star graphic with paw icons | See more reviews | Social proof |
| 10 | Instagram, Facebook | Planning to board your pup? Here are the vaccinations we require for daycare to keep all pets safe. Questions? Drop them below! 🐕 #PetSafety #DogDaycare | Q&A tile or short Reel | Chat for requirements | Reduce friction |
| 11 | Facebook, Instagram | Meet [Staff Name]! 👋 Certified in [certification] with [X] years of experience. [He/She] specializes in [breed/service]. Book your appointment! #MeetTheTeam | Portrait with short bio | Book with our team | Trust |
| 13 | Google Business Profile | 🎉 New Client Special! $[X] off your first full grooming service. Limited spots available this week at our [City] location. Terms apply. | Offer card with terms | Claim offer | Acquire new clients |
| 15 | Instagram, Reels | Keep your pup busy with this DIY snuffle mat! 🧩 All you need is... [Quick list]. Try it and tag us in your results! #DogEnrichment #DIYDogToys | Short how-to video | Share your result | Engagement |
| 16 | Facebook, Instagram | Transformation Tuesday! ✨ From seriously matted to absolutely magical in just 60 minutes. Trust us with even the toughest tangles. #BeforeAndAfter #PetGrooming | Before-after carousel | Book a tidy-up | Bottom-funnel proof |
| 18 | Google Business Profile | What does a full-service groom include? Bath, nail trim, ear cleaning, haircut, & finishing touches. We serve [City] and surrounding areas. Book your appointment today! | Checklist graphic | Call for details | Clarify value |
| 20 | Instagram, Facebook | 📅 Weekend availability alert! Just opened up [number] spots for Saturday and Sunday. Don't wait—these fill up fast! Tag a friend who needs to book. #WeekendGrooming | Openings card with phone/link | Reserve now | Fill gaps |
Week 4 Flexibility
Days 21-28 are intentionally left open for flexibility, seasonal content, or to repeat successful posts from previous weeks.
Best for: Hair salons, nail salons, spas, estheticians, massage therapists, barbershops
Focus: Transformations, education, offers, and team expertise to drive bookings and showcase results.
| Day | Platforms | Caption | Media | CTA | Goal |
|---|---|---|---|---|---|
| 1 | Facebook, Instagram | ✨ Transformation Tuesday! Before & after [service name]. Swipe to see the magic ➡️ Ready for your glow-up? #BeforeAndAfter #[CityName]Salon #HairTransformation | Split-screen transformation photo | Book your transformation | Showcase results |
| 3 | Google Business Profile | Fall refresh special! [Service details] - perfect for the season ahead. Serving [City] clients. Limited appointments available this month. Call or book online! | Service highlight photo | Book now | Seasonal promotion |
| 5 | Instagram, Reels | Make your [service] last longer with these pro tips! 💁 Try these at home and let us know how it goes. #HairCareTips #BeautyHacks | Short tutorial video | Try it and tag us | Engagement |
| 6 | Facebook, Instagram | 🎉 NEW SERVICE ALERT! Introducing [New Service]. Here's what makes it special... First 10 bookings get [X]% off! #NewService #[CityName]Beauty | Service showcase with pricing | Limited intro offer | Launch promotion |
| 8 | Google Business Profile | ⭐⭐⭐⭐⭐ "[Quote from review]" - [Client Name]. Thank you for trusting us with your beauty needs! See what our [City] clients are saying about us. | Review screenshot with photo | Read more reviews | Social proof |
| 10 | Instagram, Facebook | Product spotlight! 🌟 Our favorite [Product Name] for [benefit]. Used daily on our clients—now available for you to take home! #BeautyProducts #SalonRetail | Product photo with results | Shop in-store | Retail sales |
| 11 | Facebook, Instagram | Meet [Stylist Name]! 💇 Specializing in [specialty] with [X] years of experience. Known for [signature skill/style]. Book with [name] today! #MeetTheTeam #[CityName]Stylist | Team member portrait | Book with [Name] | Build trust |
| 13 | Google Business Profile | ⏰ This week only: [X]% off [service]! Limited spots at our [City] salon. Expires [date]. Book now before they're gone! | Offer graphic with expiry | Claim your spot | Fill schedule |
| 15 | Instagram, Reels | Watch this transformation! ✂️💫 [Stylist] creating magic in real-time. The secret? [Quick tip]. Want this look? #SalonLife #HairGoals | Time-lapse or sped-up video | DM to book | Drive bookings |
| 16 | Facebook, Instagram | [Season]'s hottest color trends are HERE! 🎨 From [trend 1] to [trend 2], we're loving these looks. Which would you rock? Comment below! #HairTrends #ColorInspo | Color swatch carousel | Consult for free | Generate inquiries |
| 18 | Google Business Profile | Treat yourself! Self-care isn't selfish—it's necessary. Book your relaxing appointment at our [City] location. Same-week availability. You deserve this! | Relaxing service photo | Book your appointment | Drive bookings |
| 20 | Instagram, Facebook | 📅 Last-minute openings! We have spots available [this Saturday/Sunday] from [time]. Perfect timing for that event coming up! Tag someone who needs this. #WeekendBeauty | Openings calendar graphic | Book same-day | Fill gaps |
Week 4 Flexibility
Days 21-28 are intentionally left open for flexibility, seasonal content, or to repeat successful posts from previous weeks.
Best for: HVAC, plumbing, electrical, roofing, landscaping, cleaning, handyman services
Focus: Proof, education, and fast booking CTAs with seasonal reminders and quality standards.
| Day | Platforms | Caption | Media | CTA | Goal |
|---|---|---|---|---|---|
| 1 | Facebook, Instagram | Project complete! ✅ Just finished this [project type] in [Neighborhood]. Swipe to see the transformation. Your project could be next! #[CityName]HomeServices #BeforeAndAfter | Before-after split | Get a free quote | Showcase work |
| 3 | Google Business Profile | [Season] is here! Time to schedule your [seasonal service]. We're booking [City] area homes now. Don't wait until it's too late—call for fast scheduling! | Seasonal service photo | Schedule now | Seasonal bookings |
| 5 | Instagram, Reels | Quick fix alert! 🔧 Here's how to [solve common problem]. When it's bigger than DIY, we're here 24/7. #HomeRepairTips #DIYorCallThePro | Short tutorial video | Call for bigger issues | Establish expertise |
| 6 | Facebook, Instagram | Licensed ✓ Insured ✓ Trusted since [Year] ✓ Here's why that matters for YOUR home. We serve [City] and surrounding areas with guaranteed quality work. #LicensedContractor #[CityName] | License/certification photo | Why it matters (link) | Build trust |
| 8 | Google Business Profile | ⭐⭐⭐⭐⭐ "[Quote]" - [Customer Name], [Neighborhood]. Thank you for choosing us for your [service]! Licensed & insured serving [City] area. | Review + project photo | See all reviews | Social proof |
| 10 | Instagram, Facebook | ⚠️ Did you know? [Safety fact]. This could affect your home! Here's what to look for and when to call a professional. Stay safe, [City]! #HomeSafety #PreventiveMaintenance | Infographic or photo | Book inspection | Educate & convert |
| 11 | Facebook, Instagram | Meet [Technician Name]! 👷 [X] years of experience in [specialty]. Licensed, certified, and ready to help with your next project in [City]. #MeetTheTeam #LocalExperts | Team member photo | Request [Name] | Humanize brand |
| 13 | Google Business Profile | 💰 Limited time: [X]% off [service] this week! Licensed professionals serving [City]. Fully insured, satisfaction guaranteed. Call now to claim your discount! | Offer graphic with terms | Claim your discount | Fill schedule |
| 15 | Instagram, Reels | Day in the life of our crew! 💪 See what goes into every job. We're always looking for skilled team members. #BehindTheScenes #NowHiring #[CityName]Jobs | Day-in-the-life video | Join our team (hiring) | Recruitment/engagement |
| 16 | Facebook, Instagram | 🚨 Warning signs you need [urgent service] ASAP: [List 3 signs]. Don't ignore these! We offer 24/7 emergency service in [City]. Save our number! #EmergencyService #HomeEmergency | Warning signs checklist | Call 24/7 for emergencies | Drive emergency calls |
| 18 | Google Business Profile | When's the last time you had your [system] maintained? Regular maintenance saves money and prevents breakdowns. Schedule your [City] area appointment today! | Maintenance schedule graphic | Book maintenance | Recurring revenue |
| 20 | Instagram, Facebook | Same-day service available! 📞 Just got openings for today and tomorrow in [City] area. Need quick help? We've got you covered. First come, first served! #SameDayService #[CityName] | Same-day service badge | Call or text now | Fill gaps |
Week 4 Flexibility
Days 21-28 are intentionally left open for flexibility, seasonal content, or to repeat successful posts from previous weeks.
Best for: Auto repair shops, car dealerships, tire shops, body shops, oil change services
Focus: New arrivals, service tips, behind-the-scenes shop content, and preventive maintenance education.
| Day | Platforms | Caption | Media | CTA | Goal |
|---|---|---|---|---|---|
| 1 | Facebook, Instagram | 🚗 JUST IN! [Year Make Model] • [Key feature] • [Key feature] • $[Price] • Stop by our [City] dealership for a test drive this week! #NewArrival #[CityName]Auto #CarShopping | Multiple vehicle photos | Schedule test drive | Drive showroom traffic |
| 3 | Google Business Profile | Why our [X]-point inspection matters: catches problems early, saves you money, keeps your family safe on [City] roads. Schedule your inspection today—same-day appointments available! | Service bay photo or diagram | Book your service | Drive service bookings |
| 5 | Instagram, Reels | Watch us [perform service] in real-time! ⚙️ This is why [X] matters for your vehicle. Full transparency—that's our promise. #AutoRepair #BehindTheScenes | Time-lapse video | Book online 24/7 | Transparency/trust |
| 6 | Facebook, Instagram | 🎯 Week's Best Deal: [Special details]. Valid through [date] at our [City] location. Terms apply. Don't miss out! #AutoDeals #CarMaintenance #[CityName] | Deal graphic with terms | Redeem this week | Drive sales |
| 8 | Google Business Profile | ⭐⭐⭐⭐⭐ "[Quote]" - [Customer Name]. Thank you for trusting us with your [vehicle/service]! Proud to serve [City] drivers. See more 5-star reviews on our profile! | Customer + vehicle photo | See more reviews | Social proof |
| 10 | Instagram, Facebook | Quick car care tip! 🔧 Here's how to check your [fluid/tire pressure/etc.] at home. Takes 2 minutes! For a complete inspection, visit us in [City]. #CarCareTips #DIYAuto | Quick how-to video/graphic | Visit for full inspection | Educate & book |
| 11 | Facebook, Instagram | Meet [Technician Name]! 🔧 [Specialty] certified with [X] years experience. Known for [specialty skill]. Your vehicle is in expert hands at our [City] shop. #MeetTheTeam | Team member portrait | Ask for [Name] | Build trust |
| 13 | Google Business Profile | 💰 Service Special: [X]% off [service] through [date]! Certified technicians, genuine parts, [City]'s trusted auto service. Book your appointment before spots fill up! | Service special graphic | Book appointment | Fill service bays |
| 15 | Instagram, Reels | Tour our state-of-the-art facility! 🏭 See where the magic happens. Clean, organized, and equipped with the latest technology. [City]'s top-rated auto shop! #ShopTour #AutoShop | Shop tour video | Visit us in person | Showcase facility |
| 16 | Facebook, Instagram | 🚨 PSA: Check if your vehicle has an open recall! Enter your VIN at [link]. We can handle most recall repairs at our [City] location. Your safety is our priority. #VehicleSafety #Recalls | Recall checker link/info | We can help | Public service/trust |
| 18 | Google Business Profile | [Season] is coming! Is your car ready? • [Item] • [Item] • [Item] • Don't get caught unprepared. Schedule your [season] prep service at our [City] shop today! | Seasonal prep checklist | Schedule service | Seasonal bookings |
| 20 | Instagram, Facebook | 🔥 Fresh inventory alert! Just added [X] vehicles to our lot. [Brief descriptions or types]. Browse our full inventory online or visit our [City] location this weekend! #NewInventory #CarShopping | Inventory collage | Browse online | Drive online traffic |
Week 4 Flexibility
Days 21-28 are intentionally left open for flexibility, seasonal content, or to repeat successful posts from previous weeks.
Best for: Real estate agents, brokers, property managers, real estate teams
Focus: Just listed properties, market insights, process education, and agent credibility building.
| Day | Platforms | Caption | Media | CTA | Goal |
|---|---|---|---|---|---|
| 1 | Facebook, Instagram | 🏡 JUST LISTED! [Address], [Neighborhood] • [X] bed, [X] bath • [sqft] sq ft • $[price] • [Standout feature]. Schedule your private showing! #JustListed #[CityName]RealEstate #[Neighborhood]Homes | Property highlight photos | Schedule showing | Generate leads |
| 3 | Google Business Profile | [Neighborhood] Market Update: [Key stat]. Thinking of selling in [City]? Now is a great time! Get your FREE home valuation—no obligation. Contact us today! | Market data graphic | Get your home's value | Lead generation |
| 5 | Instagram, Reels | Take a tour! 🎥 [Address or Neighborhood] walkthrough. [Highlight best feature]. See full listing details in bio! Which room is your favorite? #HomeTour #[CityName]Homes | Walk-through video | Full details in bio | Drive engagement |
| 6 | Facebook, Instagram | First-time buyer? 🏠 Here's what you need to know before you start: [Key tips]. Download our FREE buyer's guide—packed with insider tips! #FirstTimeHomebuyer #[CityName]RealEstate | Educational carousel | Download our guide | Lead magnet |
| 8 | Google Business Profile | ⭐⭐⭐⭐⭐ Congratulations [Client Name] on your new home in [Neighborhood]! "[Quote]" Thank you for choosing us to guide you. Helping [City] families since [Year]! | Client testimonial + photo | Work with us | Social proof |
| 10 | Instagram, Facebook | Why we love [Neighborhood]! ❤️ • [Feature 1] • [Feature 2] • [Feature 3] • Currently [X] homes for sale. Want to live here? Let's find your perfect match! #[Neighborhood] #[CityName]Living | Neighborhood highlights | Search homes here | Drive interest |
| 11 | Facebook, Instagram | Meet [Agent Name]! 🏡 [X] years helping [City] families buy and sell homes. Specializing in [specialty/neighborhood]. [X] homes sold in [year]. Let's make your move happen! #LocalExpert #[CityName]Realtor | Agent portrait + bio | Schedule consultation | Build trust |
| 13 | Google Business Profile | 🎉 SOLD in just [X] days! [Address], [Neighborhood]. Thinking of selling your [City] home? Our proven marketing strategy gets results. Free home valuation—contact us today! | Sold property photo | Thinking of selling? | Seller leads |
| 15 | Instagram, Reels | Staging secrets! ✨ [X] ways to make your home sell faster and for more money. #[Number] is game-changing! Need staging help? We've got you. #HomeStagingTips #[CityName]RealEstate | Quick tips video | Need help? Call us | Position as expert |
| 16 | Facebook, Instagram | 👀 COMING SOON to [Neighborhood]! [Address]. [Brief details]. Want early access before it hits the market? Register now—limited opportunity! #ComingSoon #[CityName]RealEstate #ExclusiveListing | Teaser photo | Get early access | Create urgency |
| 18 | Google Business Profile | Mortgage Monday! What you need to know about [lending topic] when buying in [City]. Getting pre-approved is step one! We work with trusted local lenders. Let's connect! | Educational graphic | Get pre-approved | Help buyers qualify |
| 19 | Instagram, Facebook | 🏠 OPEN HOUSE this weekend! [Address], [Neighborhood] • [Day], [Date] • [Time to Time] • [X] bed, [X] bath, $[price] • Can't wait to show you! RSVP or just drop by. #OpenHouse #[CityName]RealEstate | Open house flyer | RSVP or drop in | Drive attendance |
Week 4 Flexibility
Days 21-28 are intentionally left open for flexibility, seasonal content, or to repeat successful posts from previous weeks.
Best for: Retail shops, restaurants, professional services, consultants, and any business not covered above
Focus: Product spotlights, how-to guides, team culture, and versatile content that works across industries.
| Day | Platforms | Caption | Media | CTA | Goal |
|---|---|---|---|---|---|
| 1 | Facebook, Instagram | ✨ Introducing [Product/Service Name]! [Key benefit or feature]. Perfect for [use case]. Available now in [City] or online! #NewProduct #[CityName]Business #[YourNiche] | Hero product photo | Shop now / Learn more | Drive sales/awareness |
| 3 | Google Business Profile | ⭐⭐⭐⭐⭐ "[Quote]" - [Customer Name]. Thank you for this amazing review! We love serving our [City] community. Try us and see why customers love [product/service]! | Review + product photo | Try it yourself | Social proof |
| 5 | Instagram, Reels | How to use [Product] like a pro! 💡 Follow these steps for best results. Questions? Drop them below! #Tutorial #HowTo #[ProductName] | Demo video | Get yours today | Drive sales |
| 6 | Facebook, Instagram | 🔥 [X]% OFF [Product/Service] this week only! Use code: [CODE] at checkout. Valid through [date] in-store or online. Don't miss out! #Sale #[CityName] #SpecialOffer | Offer graphic | Use code: [CODE] | Drive conversions |
| 8 | Google Business Profile | Thank you [Customer Name] for the incredible review! ⭐⭐⭐⭐⭐ Your support means everything to our [City] team. Have you tried us? We'd love to hear from you! | 5-star review screenshot | Leave us a review | Generate reviews |
| 10 | Instagram, Facebook | Pro tip! 💡 [Industry tip or life hack]. Save this for later! Tag someone who needs to see this. #LifeHack #ProTip #[YourIndustry] | Tip graphic or video | Save this for later | Provide value |
| 11 | Facebook, Instagram | Meet [Team Member Name]! 👋 [Role] here at [Business]. [Fun fact or specialty]. We're a locally-owned business proudly serving [City]! #MeetTheTeam #Local Business #[CityName] | Team member portrait | Learn about our team | Humanize brand |
| 13 | Google Business Profile | ⏰ TODAY ONLY: [Special offer details]! In-store or online in [City]. First come, first served. Offer ends at midnight! Act fast! | Urgency-focused graphic | Shop before it's gone | Create urgency |
| 15 | Instagram, Reels | Behind the scenes! 🎬 See how we [make/do/create] [product/service]. This is what goes into every [item]! Got questions? Ask away! #BehindTheScenes #MadeWith Love | BTS video | Questions? DM us | Engagement |
| 16 | Facebook, Instagram | Fun fact Friday! 🤓 Did you know [interesting fact about product/service/industry]? The more you know! What surprises you most? Comment below! #FunFact #[Industry]Facts | Educational carousel | Learn more | Educate audience |
| 18 | Google Business Profile | 🎉 NEW ARRIVAL: [Product/service name] now available at our [City] location! [Brief description]. Be among the first to try it! Limited quantities available. | Product announcement photo | Be the first to try | Drive early adoption |
| 20 | Instagram, Facebook | Weekend plans? 🎉 [Weekend-specific offer or message]. We're open [hours] Saturday & Sunday at our [City] location. See you soon! #Weekend #[CityName] #ShopLocal | Weekend-themed visual | Visit us / Order now | Weekend traffic |
Week 4 Flexibility
Days 21-28 are intentionally left open for flexibility, seasonal content, or to repeat successful posts from previous weeks.
CTAs: how to implement by platform
There is a CTA column in the calendar examples that specifies the "Call-to-Action" to include in your posts. How you implement your CTA will depend on the platform you are using.
You can use the guidelines below to help you implement your CTA in the most effective way for each platform.
- Facebook (Feed/Page posts)
- Instagram (Feed & Reels)
- Google Business Profile (Posts)
- Links are clickable in captions. Include the CTA close to your link!
- Our link shortener can be used to shorten your URL and keep your post clean and readable.
- Good pattern: "Book now → https://example.com/book"
- Links in captions are not clickable. Instead, use a non-link CTA like "Tap our profile link to book" or "DM us to book" in your captions.
- Use clickable.bio to help users navigate to your website or store based on a post. Reference it in your caption: "Tap our profile link for details".
- For Reels, reinforce the CTA with on-screen text and the caption (e.g., "DM to book" or "Tap profile link").
- Choose one of the built-in buttons: Book, Call, Order online, Buy, Learn more, or Sign up.
- Add the destination URL or phone. This button is the primary CTA.
Next Steps
- Set up scheduling in your social media management tool
- Create assets — Start building your library of photos, videos, and graphics
- Track performance — Note which post types drive the most engagement and bookings
- Iterate monthly — Keep what works, drop what doesn't, and test new ideas