Posts Overview

The Social Marketing Composer helps you create, schedule, and manage social media content across multiple platforms in one place. Whether you are posting a single update or running a campaign, the Composer provides the tools you need to customize each post for every network.

Why use Posts?

• Publish to multiple social accounts at once
• Customize content for different platforms
• Schedule posts in advance or save them as drafts
• Ensure each post meets platform requirements and limits
• Improve writing quality with grammar tools
• Use AI to generate post content and images

What's included

• AI Post Creation: Use AI tools to generate engaging post content
• Posting Content: Step-by-step guide to publishing content
• Using Images: Best practices for image content and optimization
• Image and Video Requirements: Technical specifications and platform requirements
• Posting Videos: Complete guide to video content posting
• Share Reviews as Posts: Convert customer reviews into social media content
• Long-Form Blog Content: Publish blog content through Social Marketing
• Manage Posts: Edit, delete, and organize your scheduled and published posts

Get started

1. Go to Social Marketing.
2. Click Compose or Create.
3. Select the social accounts you want to post to under Post to.
4. Write your content or use Write with AI to generate post text.
5. Add images or videos, or use Stock Imagery or Generate Image with AI.
6. Choose Post Now, Schedule, or Save as Draft.

How to Compose a Post

1. Go to Social Marketing.
2. Click Compose or Create.
3. Choose Social Accounts under the Post to section.
   • You can select multiple social accounts across platforms.
   • Only one X (Twitter) account can be selected per post due to X's publishing rules.
   • Posts cannot be scheduled or published to expired accounts.
4. Write Content under the Content field:
   • Use Write with AI to generate post text.
   • Shorten links to track performance or fit character limits on X (Twitter).
   • Add emojis, hashtags, or tagged accounts.
   • Insert content from RSS feeds or curated sources.
   • Save posts as templates for future use, or apply existing templates.
   • Use Customize by Account to adjust text for different platforms.
5. Add Media
   • Upload your own images or videos.
   • Use Stock Imagery or Generate Image with AI.
   • Instagram requires an image; TikTok requires a video.
6. Schedule or Publish
   • Choose Post Now, Schedule, or Save as Draft.

Platform-Specific Options

Instagram

• Choose between Post or Story.

TikTok

• Paid Partnership Content – Enable if promoting a third-party business.
• Organic Content – Enable if promoting your own business.
• Allow Comments, Duet, or Stitch – Choose how others can interact with your video.

Google Business Profile

• Add a Call to Action (CTA):
  • Book – Invite users to book an appointment.
  • Order – Link to an ordering page.
  • Shop – Encourage browsing a catalog.
  • Learn More – Provide more details on a linked page.
  • Sign Up – Prompt users to register or join.
  • Call – Add a clickable phone number.
• Add a Start Date and End Date to make it an event.

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Google Business Profile posts must include a CTA. If no CTA is added, the post will fail to publish.

Grammar and Spell Check Tools

The Composer supports grammar and spell-check extensions such as:

• Grammarly
• Microsoft Editor
• Quillbot

These tools help ensure your posts are accurate and professional.

Character Limits by Platform

Platform	Character Limit
Facebook	63,206
X (Twitter)	280 (Standard) / 25,000 (Premium)
LinkedIn	3,000
Instagram	2,200
TikTok	2,200
Google Business Profile	1,500

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HTML is not supported in the Composer.

Customize by Account

Each social network has different requirements. Use Customize by Account to:

• Adapt content automatically to match platform limits
• Avoid errors with image size or video length
• Tailor tone, hashtags, and visuals for each network

Editing Drafts and Scheduled Posts

1. Go to Social Marketing → Posts → Drafts or Scheduled.
2. Click Edit to make changes to text, media, or posting date.
3. Use Customize by Account to update specific platform versions.

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If a social account disconnects, scheduled posts are automatically saved as drafts. Reconnect the account, go to Posts → Drafts, click Edit, and select Schedule Post.

Hashtags and Tagging

Hashtags

• Type # in the Composer to view recent hashtags.
• Start typing to see autocomplete suggestions or add new ones manually.
• Frequently used hashtags are remembered for next time.

Tagging

• Tag other accounts on Facebook (Business Pages) and X (Twitter) by typing @ followed by the account name.
• Use tagging strategically to increase visibility and engagement.

Link Previews

When you add a URL:

• Facebook, LinkedIn, and X (Twitter) support link previews with image and title.
• LinkedIn allows preview image selection.
• Instagram and Google Business Profile do not support link previews.
• Google Business Profile allows CTAs (e.g., Learn More, Book, or Order) that include clickable links.

Bulk Posting Limits

User Type	Max Scheduled Posts
Standard	20
Pro	Unlimited

Platform Posting Limits

Facebook and Instagram allow up to 25 API-published posts per 24 hours per account. Exceeding this limit may trigger spam detection, reduce reach, or result in account restrictions.

Frequently Asked Questions (FAQs)

How far in advance can I schedule posts?

You can schedule posts as far ahead as December 31, 9999.

Which platforms support link previews?

Facebook, LinkedIn, and X (Twitter). Instagram and Google Business Profile do not, but Google posts can include clickable CTAs.

What happens if a social account disconnects?

Scheduled posts are saved as drafts until the account is reconnected.

Can I customize content per network?

Yes. Use Customize by Account to edit versions for each platform.

Why use grammar tools?

They help maintain a professional image by preventing spelling and grammar mistakes.

Can I tag other businesses?

Yes. Use @ on Facebook or X (Twitter) to tag business pages or profiles.

Do hashtags improve reach?

Yes. Hashtags help users discover your posts and can increase engagement.

Can I include CTAs in Google posts?

Yes. You must include a CTA for your post to publish successfully.