Posts Overview

What is Posts Overview?

The Social Marketing Composer helps you create, schedule, and manage social media content across multiple platforms in one place. Whether posting a single update or running a campaign, you can customize each post for every network.

Why is Posts Overview important?

• Publish to multiple social accounts at once
• Customize content per platform
• Schedule or save drafts
• Ensure posts meet platform-specific limits
• Use grammar and AI tools to improve quality

What's included

• AI Post Creation: Use AI tools to generate engaging post content
• Posting Content: Step-by-step guide to publishing content
• Using Images: Best practices for image content and optimization
• Image and Video Requirements: Technical specifications and platform requirements
• Posting Videos: Complete guide to video content posting
• Share Reviews as Posts: Convert customer reviews into social media content
• Long-Form Blog Content: Publish blog content through Social Marketing
• Manage Posts: Edit, delete, and organize your scheduled and published posts

How to Compose a Post

1. Go to Social Marketing.
2. Click Compose or Create.
3. Choose Social Accounts under the Post to section.
   • You can select multiple social accounts across platforms.
   • Only one X (Twitter) account can be selected per post due to X's publishing rules.
   • Posts cannot be scheduled or published to expired accounts.
4. Write Content under the Content field:
   • Use Write with AI to generate post text.
   • Shorten links to track performance or fit character limits on X (Twitter).
   • Add emojis, hashtags, or tagged accounts.
   • Insert content from RSS feeds or curated sources.
   • Save posts as templates for future use, or apply existing templates.
   • Use Customize by Account to adjust text for different platforms.
5. Add Media
   • Upload your own images or videos.
   • Use Stock Imagery or Generate Image with AI.
   • Instagram requires an image; TikTok requires a video.
   • YouTube requires a video and a title (set in Advanced Options).
6. Schedule or Publish
   • Choose Post Now, Schedule, or Save as Draft.

Platform-Specific Options

Instagram

• Choose between Post or Story.

Facebook

• Advanced Options section lets you select Post or Story as the publish type.
• The preview updates based on your selection in real time.

TikTok

• Paid Partnership Content – Enable if promoting a third-party business.
• Organic Content – Enable if promoting your own business.
• Allow Comments, Duet, or Stitch – Choose how others can interact with your video.

Google Business Profile

• Add a Call to Action (CTA):
  • Book – Invite users to book an appointment.
  • Order – Link to an ordering page.
  • Shop – Encourage browsing a catalog.
  • Learn More – Provide more details on a linked page.
  • Sign Up – Prompt users to register or join.
  • Call – Add a clickable phone number.
• Add a Start Date and End Date to make it an event.

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Google Business Profile posts must include a CTA. If no CTA is added, the post will fail to publish.

YouTube

• YouTube is available in the Post Composer, Long Video, and Campaign workflows.
• Required: Video upload and Video Title (via Advanced Options).
• Privacy Settings: Choose Public, Unlisted, or Private

Facebook Story Media Requirements

Image

• Max Size: 10 MB
• Formats: JPEG, BMP, PNG, GIF, TIFF
• Quantity: 1

Video

• Format: MP4 (recommended)
• Quantity: 1
• Duration: 3–90 seconds (max 60 seconds if published as Story)
• Aspect Ratio: 9:16
• Frame Rate: 24–60 fps
• Resolution: 1080 × 1920 (recommended), 540 × 960 (minimum)

Facebook Reel Media Requirements

Video

• Max Size: 1 GB
• Formats: MP4 (recommended), QuickTime
• Quantity: 1
• Duration: Up to 1 hour (90 seconds recommended)
• Aspect Ratio: 9:16 to 16:9

YouTube Media Requirements

Video

• Max file size: 256 GB
• Max duration: 12 hours
• Resolution: 240×240 (min) to 4096×2304 (max)
• Frame rate: Up to 240 fps

Grammar and Spell Check Tools

The Composer supports grammar and spell-check extensions such as:

• Grammarly
• Microsoft Editor
• Quillbot

These tools help ensure your posts are accurate and professional.

Character Limits by Platform

Platform	Character Limit
Facebook	63,206
X (Twitter)	280 (Standard) / 25,000 (Premium)
LinkedIn	3,000
Instagram	2,200
TikTok	2,200
Google Business Profile	1,500
YouTube Description	5,000
YouTube Title	100

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HTML is not supported in the Composer.

Customize by Account

Each social network has different requirements. Use Customize by Account to:

• Adapt content automatically to match platform limits
• Avoid errors with image size or video length
• Tailor tone, hashtags, and visuals for each network

Editing Drafts and Scheduled Posts

1. Go to Social Marketing → Posts → Drafts or Scheduled.
2. Click Edit to make changes to text, media, or posting date.
3. Use Customize by Account to update specific platform versions.

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If a social account disconnects, scheduled posts are automatically saved as drafts. Reconnect the account, go to Posts → Drafts, click Edit, and select Schedule Post.

Hashtags and Tagging

Hashtags

• Type # in the Composer to view recent hashtags.
• Start typing to see autocomplete suggestions or add new ones manually.
• Frequently used hashtags are remembered for next time.

Tagging

• Tag other accounts on Facebook (Business Pages) and X (Twitter) by typing @ followed by the account name.
• Use tagging strategically to increase visibility and engagement.

Link Previews

When you add a URL:

• Facebook, LinkedIn, and X (Twitter) support link previews with image and title.
• LinkedIn allows preview image selection.
• Instagram and Google Business Profile do not support link previews.
• Google Business Profile allows CTAs (e.g., Learn More, Book, or Order) that include clickable links.

Bulk Posting Limits

User Type	Max Scheduled Posts
Standard	20
Pro	Unlimited

Platform Posting Limits

Facebook and Instagram allow up to 25 API-published posts per 24 hours per account. Exceeding this limit may trigger spam detection, reduce reach, or result in account restrictions.

Frequently Asked Questions (FAQs)

How far in advance can I schedule posts?

You can schedule posts as far ahead as December 31, 9999.

Which platforms support link previews?

Facebook, LinkedIn, and X (Twitter). Instagram and Google Business Profile do not.

What happens if a social account disconnects?

Scheduled posts convert to drafts until the account is reconnected.

Can I customize content per network?

Yes. Use Customize by Account to edit per platform.

Why use grammar tools?

They help ensure accurate and professional content.

Can I tag other businesses?

Yes. Use @ for Facebook Business Pages or X (Twitter) profiles.

Do hashtags improve reach?

Yes. Hashtags help increase post visibility and engagement.

Can I include CTAs in Google posts?

Yes. A CTA is required for Google posts to publish.

How do I publish Facebook Stories and Reels?

Use Create → Post Workflow, select Facebook, open Advanced Options, and choose Story or Post. If you upload a video with Post, it becomes a Reel. You can also use Create → Story Workflow or Create → Short Video Workflow.

Can I publish YouTube videos from the platform?

Yes. You can upload videos to YouTube and set titles, privacy settings, and scheduling options from the Composer.