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Posting Videos in Social Marketing

Video content generates significantly higher engagement across all platforms. With Social Marketing, you can upload, schedule, and publish videos to supported networks including Facebook, Instagram, LinkedIn, X, and TikTok — all from one place. Please note that posting videos to Google Business Profile (GBP) is not currently supported.

Below is a step-by-step guide by platform, along with supported video requirements.

General Steps to Post a Video​

  1. In Social Marketing, click "Compose" from the dashboard.
  2. Click "Add Media" and upload your video file (drag and drop, or browse).
  3. Select your desired social media platforms.
  4. Add your post caption.
  5. Choose Post Now, Schedule, or Save as Draft.
  6. Review the post in Recent Posts, Scheduled, or Drafts accordingly.

Platform-Specific Instructions & Requirements​

Facebook​

Steps:

  • Click Add Media, upload your video.
  • Add post content, choose your schedule preferences, and publish.

Video Requirements:

  • File Types: .mp4, .mov
  • Max File Size: 10GB
  • Max Length: 4 hours
  • Aspect Ratio: Between 9:16 and 16:9
  • Resolution: No set minimum or maximum

Instagram​

Videos automatically post as Reels

Steps:

  • Upload a .mp4 or .mov video via Compose.
  • Add your post caption (note: you cannot select a thumbnail).
  • Post or schedule to Instagram (and Facebook simultaneously, if selected).

Video Requirements:

  • File Types: .mp4, .mov
  • Max Length: 60 seconds
  • Thumbnail Selection: Not available in Social Marketing
  • Auto-publishes as: Reels

LinkedIn​

Steps:

  • Click Compose, then Add Media.
  • Upload your .mp4 video file.
  • Review video preview on the right-hand panel.
  • Add caption, post immediately or schedule.

Video Requirements:

  • File Type: .mp4
  • Length: 3 seconds to 30 minutes
  • File Size: 75KB – 200MB

X (formerly Twitter)​

Steps:

  • Upload a .mp4 or .mov video using Compose.
  • Add content and publish immediately or schedule for later.

Video Requirements:

  • File Types: .mp4, .mov
  • Max Length: 60 seconds

TikTok​

Steps:

  1. Open Compose.
  2. Select your connected TikTok account.
  3. Upload your video.
  4. Add a caption (supports hashtags and mentions).
  5. Post Now, Schedule, or Save as Draft.
  6. Your post will appear in:
    • Recent Posts (if posted immediately)
    • Scheduled (if scheduled)
    • Drafts (if saved as draft)

Video Requirements:

  • File Types: .mp4, .mov, .webm
  • Max File Size: 1 GB
  • Duration: 3 – 600 seconds (10 minutes)
  • Min Resolution: 360px height/width
  • Frame Rate: 23 – 60 FPS
  • Posting Limits: Max 2 posts per minute, 20 per day

Caption Requirements:

  • Character Limit: 2,200
  • Supports: #hashtags and @mentions (only mutual followers)

Unsupported Platform: Google Business Profile (GBP)​

Posting videos to Google Business Profile is not supported in Social Marketing at this time.

Posting to Multiple Platforms at Once​

Social Marketing allows simultaneous posting to:

  • Facebook
  • Instagram
  • X
  • LinkedIn

Simply select multiple platforms during the Compose step.

Best Practices​

  • Use engaging captions and hashtags.
  • Always verify video dimensions and length based on the platform you're targeting.
  • Preview your post when available.

FAQs

Why doesn't my video show in the post preview box of Social Marketing?

Sometimes videos that match all the file requirements to post fail to populate in the preview box. Typically, this is due to the formatting decisions of the content provider and can be easily fixed by reformatting the video.

Reformatting Video File​

The two formats that our Social Marketing app supports are:

  • .mov
  • .mp4

You can get good results by using the defaults and presets with programs like:

  • iMovie
  • Handbrake
  • Canva

Simply save the video that you want to post. "Import" the video into one of these programs and then "export" or "share" the video – the new file produced should meet all requirements to post in Social Marketing!

How do I find the bitrate of a video file?

To find the bitrate of a video file, you can use several methods depending on your operating system:

Windows​

  1. Right-click on the video file
  2. Select Properties
  3. Go to the Details tab
  4. Look for Bit rate in the video section

Mac​

  1. Right-click on the video file
  2. Select Get Info
  3. Look for Data rate in the More Info section

Using Media Players​

Most media players like VLC, Windows Media Player, or QuickTime will display bitrate information in their file properties or media information panels.

Why Bitrate Matters​

Video bitrate affects file size and quality. For social media posting, you want to balance quality with file size to ensure smooth uploads and playback.

Recommended bitrates for social media:

  • Facebook: 1-2 Mbps
  • Instagram: 1-2 Mbps
  • LinkedIn: 1-2 Mbps