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Posting Content to Social Marketing

Social Marketing allows you to create and share content to your business's social accounts. This guide will walk you through the process of creating and publishing social posts.

Accessing Social Marketing​

Access Social Marketing from Business App:

  1. Navigate to Social in the sidebar
  2. Click the "Launch" button to open Social Marketing

Launch Social Marketing through Business App

  1. Click on the Create button to start creating content

Creating a New Post​

Step 1: Select Accounts​

Choose which social accounts you want to post to:

  1. In the Composer, select the accounts you want to post to from the list in the drop down menu
  2. You can set default accounts by clicking "Save as Default" if you plan to post to the same accounts regularly.

Save platforms as default in Social Marketing

Step 2: Compose Your Post​

Create your post content using the text editor:

  1. Type your message in the text editor
  2. Format your text as needed using the available formatting tools
  3. Add hashtags, mentions, or emojis to enhance your post

Step 3: Add Media (Optional)​

Enhance your post with images or videos:

  1. Click the upload icon in the composer to add media
  2. Select files from your device or use the provided media options
  3. Preview how your media will appear in the post
  4. Note: You must add media on Instagram posts

Using Time-Saving Features​

AI Content Generation​

Save time by using AI to generate post content:

  1. Click the AI content generation icon in the composer
  2. Choose a content type or enter a prompt
  3. Review and edit the AI-generated content as needed

AI Content Generation

Templates​

Use templates to maintain consistent messaging:

  1. Click the template icon in the composer
  2. Choose from available templates or create your own
  3. Customize the template content for your specific post

Template Icon

Shorten links to track engagement and save character space:

  1. Paste your link into the composer
  2. Click the link shortening icon
  3. The link will be automatically shortened

Shorten Link Icon

Content Sharing​

Share curated content from the content library:

  1. Click the content share icon
  2. Browse available content by category
  3. Select content to share and customize as needed

Content Share Icon

Scheduling Your Post​

Decide when your post should go live:

  1. Choose whether to publish immediately, schedule for later, or save as a draft
  2. For scheduled posts, select a date and time
  3. Review scheduling options for optimal posting times based on audience engagement data

Managing Posts​

After creating posts, you can manage them from the Calendar or Posts tabs:

  1. View all scheduled posts in the Calendar view
  2. Edit, delete, or reschedule posts as needed
  3. Monitor post performance metrics

Best Practices​

Frequently Asked Questions​

What happens if I post to a disconnected account?

The post will fail to publish. You will receive a notification in the Activity or Posts tab, prompting you to reconnect the account and retry the post.