Connecting and Managing Accounts in Social Marketing

Social Marketing empowers you to connect and manage multiple social media accounts and a WordPress blog from one centralized platform. Whether you're scheduling content, monitoring engagement, or sharing blog posts automatically, Social Marketing simplifies your social media presence.

---

Supported Social Media Platforms

Social Marketing supports integration with a wide range of platforms:

• Facebook: Personal profiles and business pages
• Instagram: Business and creator accounts
• LinkedIn: Personal profiles and company pages
• Twitter/X: Personal and business accounts
• Google Business Profile: Business listings
• TikTok: Business and creator accounts
• WordPress: Blogs using WordPress.org or WordPress.com

---

Connecting Social Media Accounts

Steps to Connect Any Account

1. Access Settings: Navigate to Social Marketing > Settings > Connections
2. Choose Platform: Select the platform (e.g., TikTok, Facebook, etc.)
3. Authenticate: Follow the authentication flow for the selected platform
4. Grant Permissions: Approve access for Social Marketing to manage content
5. Verify Connection: Confirm the connection is successful
6. Repeat: Connect additional accounts or platforms as needed

Connection Features

• Multiple Account Support: Manage multiple accounts for each platform
• Account Type Flexibility: Supports both personal and business accounts (varies by platform)
• Permission Control: Manage what Social Marketing can access
• Monitoring Tools: Check connection health and reconnect as needed

---

Special Integration: TikTok

Connecting Your TikTok Account

1. Go to Settings > Connections
2. Select TikTok
3. Click Connect to begin authentication
4. Login using TikTok credentials
5. Grant permissions to allow access
6. Confirm that the connection is successful

Supported TikTok Account Types

• Business Accounts: Fully supported
• Creator Accounts: Supported
• Personal Accounts: May have limited functionality

Prerequisites:

• Active and in-good-standing TikTok account
• Full administrative access
• Valid login credentials

TikTok Connection Features

• Video Upload: Directly upload and schedule videos
• Post Management: Manage content within Social Marketing
• Scheduling: Optimize post times for better engagement
• Analytics: Measure performance of TikTok content
• Multi-Account Support: Manage more than one TikTok account

Posting Guidelines

• Supported Content: Videos with captions and hashtags
• Scheduling: Pick specific times for content release
• Content Requirements:
  • Adhere to TikTok’s video length and quality standards
  • Follow community guidelines and brand safety standards

---

WordPress Blog Integration

How to Connect Your Blog

1. Go to Settings > Integrations
2. Select WordPress
3. Enter your blog’s URL
4. Configure settings for how and when posts are shared
5. Test the connection
6. Save your setup

WordPress Integration Features

• Automatic Sharing: Share new blog posts to social media instantly
• Custom Messages: Create platform-specific share messages
• Network Selection: Choose which platforms to post to
• Content Previews: See how posts will appear before sharing
• Scheduling: Define share timing for optimal visibility

Configuration Options

Sharing Mode

• Auto-share new blog posts
• Manual approval before posting
• Custom scheduling

Customization Options

• Message templates
• Hashtag automation
• Image selection
• Platform-specific formatting and character limits

---

Managing and Removing Accounts

Adding New Accounts

• Add accounts to manage multiple brands or locations
• Differentiate between personal and business content

Removing Accounts

• Disconnect unused or outdated accounts
• Revoke permissions and clean up integrations

---

Troubleshooting Common Issues

General Issues

• Disconnected accounts: Reconnect via the Connect Accounts tab
• Authentication problems: Retry login or update credentials
• Permission errors: Ensure all required permissions are granted

TikTok-Specific Troubleshooting

• Authentication Failed: Log out and retry
• Permission Denied: Recheck authorization settings
• Account Type Error: Confirm supported account type
• Browser Conflicts: Use incognito mode or a different browser

General Solutions

• Clear browser cache and cookies
• Verify TikTok account status
• Update login credentials
• Contact platform support if needed

---

Best Practices for Social Marketing

• Regularly check connection statuses
• Plan content ahead with scheduling
• Monitor and respond to audience engagement
• Stay updated with trends (especially TikTok)
• Maintain consistent tone and branding

---

Security and Privacy

• Secure Authentication: Uses OAuth protocols
• Minimal Permissions: Only requests what is necessary
• Data Protection: All account data is encrypted
• Easy Disconnection: Revoke access at any time

---

##Social Account Connection Limits

While Social Marketing supports connecting multiple locations on most networks, the number of connections is limited by social networks.

Below is a table of how many accounts can be connected based on edition.

	Facebook	X	LinkedIn	Instagram	Google Business Profile	TikTok
Standard	1	-	-	-	1	-
Pro	5	4	4	1	1	5

It is recommended to have Social Marketing activated for each individual location, due to the unique content policies followed by the different social media platforms.

---

#FAQs

Can I remove a connected individual LinkedIn account without affecting the business page?

No, when you remove the personal LinkedIn account that was used to connect the business page, the LinkedIn business page will also be removed automatically. This is because the business page connection relies on that individual account's credentials.

To distinguish between account types in Social Marketing:

• Navigate to Settings > Connect Accounts > LinkedIn.
• Entries labeled "Page" represent LinkedIn business pages and their URLs include the word "company".
• Entries labeled "Account" represent personal profiles and do not include "company" in the URL.

However, you can remove a LinkedIn business page from Social Marketing without affecting the connected personal account.

Can I connect multiple Google Business Profile pages or switch between them?

Due to limitations imposed by Google Business Profile, only one GBP location can be connected at a time in Social Marketing.

If you attempt to connect a second location through the Edit Connections flow, you'll receive the following error:

You can only have one GBP location connected per account.

To switch to a different GBP page:

1. Go to Settings > Connect Accounts in Social Marketing.
2. Click the Remove button beside the current GBP connection.
3. After disconnection, return to this page to connect the new GBP location.

Do I need to link my Instagram account to a Facebook page?

Yes. In order to connect an Instagram account to Social Marketing, it must be linked to a Facebook Page. This can be done through:

• The Facebook Page interface, or
• The Facebook Business Manager.

If you're experiencing issues, refer to Facebook and Instagram's official help articles to troubleshoot connection problems.

How do I convert my Instagram to a Business or Professional Account?

If you're receiving the error:

User is not an Instagram business

while posting from Social Marketing, follow these steps:

1. Log in to the Instagram mobile app.
2. Go to your Profile.
3. Tap the three horizontal lines in the top-right corner.
4. Select Settings.
5. Navigate to Accounts.
6. Tap Switch to Professional Account.
7. Return to Social Marketing:
   • Disconnect the Instagram account.
   • Reconnect it.
8. Retry any previously failed posts.

Social Marketing can only post through Business Instagram accounts.

Will changing the password on a social account affect its connection in Social Marketing?

Yes. Changing the password on any connected social media account (LinkedIn, Facebook, Instagram, GBP) will invalidate the connection token. You will need to reconnect the account in Social Marketing to restore functionality.

---

Conclusion

By connecting your social media accounts and WordPress blog to Social Marketing, you unlock powerful tools for automation, scheduling, analytics, and engagement—all from one platform. Whether you're managing multiple brands or just looking to amplify your blog reach, Social Marketing makes it simple and effective.