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AI Settings in Social Marketing

The AI Settings feature in Social Marketing Pro empowers users to create high-performing, brand-aligned social media content with greater ease and efficiency. By configuring AI instructions and knowledge settings, you help Social AI better understand your business and generate posts that are relevant, consistent, and on-brand.

This article will walk you through the two key components of AI Settings:

  1. Common Instructions for Post Campaigns
  2. AI Knowledge Base

1. Common Instructions for Post Campaigns​

Common instructions allow you to guide AI content generation for single-location social posts and bulk campaigns.

Why Use Common Instructions?​

Providing high-level instructions helps AI understand your business context, leading to:

  • Better quality social posts
  • Fewer editing rounds
  • Adherence to brand voice
  • Time saved on content creation

How to Add Common Instructions​

Note: Common Instructions are available under Settings in the single-location social composer for PRO accounts.

  1. Navigate to Settings > AI Settings
  2. Locate the "Common Instructions" text box
  3. Enter descriptive, full-sentence instructions that describe your business and its tone
    • ✅ Do write in complete sentences
    • ❌ Don't use bullet points, titles, or subheadings
  4. Click Save
  5. A confirmation message will appear at the bottom of the page

Once saved, these instructions will automatically be used in:

  • Write with AI prompts
  • Post Campaigns (Bulk Create) content generation

2. AI Knowledge in Social Marketing​

The AI Knowledge section allows you to enrich Social AI with specific business information from multiple sources. This dramatically improves the relevance and personalization of the content Social AI creates.

Sources of AI Knowledge​

You can add knowledge from:

  • Your Business Profile
  • Your Website
  • Custom Text inputs

These sources are used by Social AI during:

  • AI Chat interactions
  • Post Campaigns
  • Bulk Create workflows

How to Add AI Knowledge​

  1. Go to Settings > AI Settings > AI Knowledge
  2. Click "Add Knowledge"
  3. Choose your source:
    • Business Profile and Website Knowledge (suggested automatically)
    • Add Custom Knowledge via:
      • Website URL
      • Direct text input

Website Knowledge Configuration​

If using a website, configure:

  • Name and URL
  • Crawl Mode:
    • Single Page – just one page
    • Follow Links – up to 100 linked pages
    • Site Map – AI will discover pages via sitemap or attempt to locate one

Next, click Next to let AI discover content. You can then:

  • Review the pages found
  • Select which ones to train AI with
  • Click Save to confirm

Applying the Knowledge​

After saving, return to AI Settings and confirm your changes. AI will now use this knowledge when generating content in:

  • Write with AI
  • Post Campaigns

Important Notes​

Shared Knowledge Across AI Assistants​

Social Marketing shares its AI Knowledge base with other AI Assistants such as:

  • Web Chat AI Assistant

If AI Knowledge is updated in Social Marketing:

  • It automatically syncs with the Business App’s AI Knowledge Base
  • You’ll be alerted if the update affects other AI tools

To use the same knowledge in the Web Chat AI Assistant, you must manually add it in the Web Chat settings.

Managing or Deleting AI Knowledge​

Currently, knowledge added through Social Marketing cannot be deleted directly from within the platform.

To remove knowledge:

  1. Go to Business App Center > Administration > AI Settings > AI Knowledge Base
  2. Select Manage Knowledge
  3. Click Delete Knowledge

Summary​

The AI Settings in Social Marketing help you deliver smarter, more effective social media content through two main tools:

  • Common Instructions for campaign-level guidance
  • AI Knowledge for deeper understanding of your business

With thoughtful configuration, you’ll get highly relevant, brand-consistent content that requires minimal editing and drives better engagement.

Frequently Asked Questions​

Can I have different AI settings for different social accounts?

Currently, AI Settings (Common Instructions and Knowledge) apply globally to your Social Marketing instance to ensure a consistent brand voice across all channels.

How long does it take for AI to learn from my website?

The crawling process is usually fast (minutes), but it depends on the size of the site. Once you save the knowledge, the AI is immediately updated with the new information.

Can I delete AI knowledge I added by mistake?

You cannot delete knowledge directly inside Social Marketing at this time. You must go to Business App > Administration > AI Settings > AI Knowledge Base to manage and remove entries.