AI Search Specialist
The AI Search Specialist is currently in beta and is available to trusted testers. It is not yet available to all Business App users.
What is the AI Search Specialist?
The AI Search Specialist is an AI employee that reviews how your business appears in AI search results and generates a blog post draft to improve your weakest area. You request a brand visibility report by chatting with the AI Search Specialist, and it identifies the AI search prompt where your business scores lowest, then writes a blog post draft aimed at improving your visibility for that prompt.
Why is the AI Search Specialist important?
- Understand your AI search visibility: See how your business scores across the AI search prompts customers might use to find a business like yours
- Know where to focus: The AI Search Specialist points you to your single weakest-scoring prompt instead of leaving you to guess
- Save time on content creation: Get a ready-to-review blog draft targeted at that weak spot, rather than starting from a blank page
What's included with the AI Search Specialist?
- Brand visibility report: A report scoring how your business shows up across AI search prompts
- Gap identification: Automatically identifies the lowest-scoring prompt in your report
- Blog draft generation: Writes a blog post draft aimed at improving your visibility for that specific prompt
- Social Marketing integration: Saves the generated draft directly into Social Marketing for your review
How to generate a brand visibility report
- Go to
AI>AI Workforceand open the AI Search Specialist. - In the chat, ask the AI Search Specialist to run a brand visibility report for your business.
- Review the report, which shows how your business scores across AI search prompts.
- The AI Search Specialist generates a blog post draft targeting your lowest-scoring prompt.
- Go to
Social Marketingto find and review the draft.
Additional details
The generated blog draft saves into Social Marketing as a draft, so you review, edit, and publish it the same way as any other blog content in Social Marketing.
Automatic business description updates
The AI Search Specialist also keeps your business description competitive. Once a month, it checks whether your description is up to date and refreshes it when your services or tracked keywords have changed in ways it doesn't yet reflect.
How it works
It evaluates your description against:
- Your website and business profile content (services, specialties, and voice)
- Your tracked keywords and their search performance
- Your business category
It updates your description only when there is something meaningful to add, such as new services on your website, a niche specialty not yet mentioned, or tracked keywords that are missing from your current description. If your description already reflects your services and keywords accurately, it stays unchanged until the next review cycle. Changes are not made just because time has passed.
When your description is updated
When your description is refreshed:
- You receive an AI Search Specialist: Profile Description Updated notification.
- The notification links to your Business Profile so you can review the change.
- Your updated description syncs automatically to Google, Bing, Apple, and Facebook.
Tracked keywords
The AI Search Specialist considers only the keywords you are actively tracking. It skips keywords you are not tracking. It reinforces keywords where you already rank well and incorporates keywords you are pursuing that are not yet in your description.
Frequently Asked Questions
What is a brand visibility report?
A brand visibility report scores how your business shows up across the AI search prompts customers might use to find a business like yours.
How does the AI Search Specialist decide what to write about?
It identifies the prompt where your business scores lowest in your brand visibility report, then generates a blog post draft aimed at improving your visibility for that prompt.
Where do I find the generated blog draft?
The draft saves automatically into Social Marketing, where you can review, edit, and publish it.
Do I need to request the report manually?
Yes. You request a brand visibility report by chatting with the AI Search Specialist.
Is the AI Search Specialist available to everyone?
No. The AI Search Specialist is currently in beta and is available to trusted testers only.
Does the AI Search Specialist publish the blog post for me?
No. The generated blog post saves as a draft in Social Marketing for you to review before it publishes.
Why didn't the AI Search Specialist report appear after it said it would generate?
Ask the AI Search Specialist for the report. An explicit request is required before the report is generated.
Do I need to configure anything for description updates?
No setup is required. The AI Search Specialist runs the description check automatically. To get the most value from it, keep your website up to date and track the keywords most relevant to your business.
How often does it check my description?
Once a month.
Will it change my description every month?
No. It updates your description only when there is something meaningful to add. If your description already reflects your current services and tracked keywords, no change is made.
What if I recently updated my own description?
If your description was updated within the last 90 days, the AI Search Specialist leaves it unchanged.
What if I don't agree with the update?
You can review the updated description in your Business Profile and edit it at any time.