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Form field reference

When building a form, you can add fields that map to Contact or Company records, or use generic field types.

Contact fields​

  • First name, Last name, Email, Phone number, Additional phone number
  • Message, Job title, Role, Seniority
  • LinkedIn URL
  • Lifecycle stage
  • Record source, Record source drill down 1, Record source drill down 2
  • Original source, Original source drill down 1, Original source drill down 2
  • Street address line 1, Street address line 2, City/locality, State/province/region, Zip/postal code, Country
  • Timezone, Birth year, Gender
  • UTM Campaign, UTM Medium, UTM Source, UTM Content, UTM Term
  • Market ID, Owner, Required, External ID

Company fields​

  • Company name, Website, Phone number, Fax number
  • Street address line 1–2, City/locality, State/province/region, Zip/postal code, Country
  • Number of employees, Legal structure
  • Lifecycle stage
  • Record/Original source (and drill downs)
  • Timezone
  • Facebook, X, Instagram, LinkedIn, TikTok, Pinterest URLs
  • UTM fields
  • Market ID, Owner, External ID, Google Place ID

Generic field types​

These types can be added to any form and are not mapped to a specific Contact or Company field:

  • Text, Paragraph, Number
  • Dropdown, Radio button, Checkbox
  • Date

For how to add and configure fields (required, hidden, defaults, dynamic URL parameters), see Build and publish a form.