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Settings Overview

The Settings section covers configuration options and integrations for Advertising Intelligence, including how to connect ad platforms, call tracking systems, and conversion tracking.

Why configure Settings?​

  • Connect multiple advertising platforms in one place
  • Set up call tracking to measure phone conversions
  • Configure conversion tracking for accurate ROI
  • Manage admin and user-level settings
  • Customize how data is displayed and calculated

What's included​

Get started​

  1. Go to Advertising Intelligence > Settings.
  2. Click Connect next to the ad platform you want to add.
  3. Follow the authentication prompts to grant access.
  4. Configure conversion tracking and call tracking as needed.
  5. Set up management markup fees if applicable.

Supported Platforms​

Advertising Platforms​

  • Google Ads
  • Facebook Ads
  • Microsoft (Bing) Ads
  • LinkedIn Ads
  • TikTok Ads
  • Amazon Ads
  • Simpli.fi Ads
  • LocalAds

Call Tracking​

  • CallRail
  • Telmetrics
  • Marchex

Conversion Tracking​

  • Google Analytics
  • Facebook Conversions API
  • Platform-native conversion tracking

Frequently Asked Questions (FAQs)​

Can I connect multiple accounts from the same platform?

Yes. You can connect multiple Facebook Ad accounts, Google Ads accounts, and other platforms to aggregate reporting across all your advertising.

What's the difference between Admin and User settings?

Admin settings apply to the entire account and include markup fees and default configurations. User settings are personal preferences that don't affect other users.

How do I set up call tracking?

Connect CallRail or Telmetrics in Settings. Once connected, phone call data will be included in your conversion metrics and ROI calculations.

Can I track conversions from Google Analytics?

Yes. Connect Google Analytics to pull conversion data into Advertising Intelligence alongside your ad platform data.