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Connecting Microsoft Bing Ads

Connect Microsoft Bing Ads with Advertising Intelligence to track ad spend and performance data.

Prerequisites​

Before connecting, ensure you have:

  • An active Advertising Intelligence account.
  • A Microsoft Bing Ads (Microsoft Advertising) account.
Advanced Reporting

While connecting Microsoft Bing Ads without Advanced Reporting is possible, only account-level statistics are reported.

Connecting Microsoft Bing Ads​

  1. Access Advertising Intelligence: Open Advertising Intelligence and navigate to your account.

  2. Locate Connections Settings: Navigate to Settings → Connections in your Advertising Intelligence account.

Where to find Settings and Connections in Advertising Intelligence

  1. Connect to Microsoft Advertising: Within the Connections settings, locate the Microsoft Ads option and click Connect. Follow the prompts on Microsoft's authentication page to sign in with your Microsoft Bing Ads account.

Microsoft Ads connection option

  1. Complete authentication: After you grant the required permissions, the connection completes and campaign data begins syncing to your Advertising Intelligence dashboard.

Connection process for Microsoft Bing Ads in Advertising Intelligence

Viewing your Microsoft Bing Ads data​

Once connected, your Microsoft Bing Ads (Microsoft Advertising) data is available in Advertising Intelligence:

  • All tab: Consolidated data for all your connected advertising platforms, including Microsoft Bing Ads, appears under the All tab.
  • Microsoft Ads tab: A dedicated tab shows your Microsoft Bing Ads campaign statistics.
  • Overview and Executive Report: Your Microsoft Bing Ads data is included in the Overview section and in the Executive Report under the Advertising section.

Microsoft Bing Ads campaign statistics view in Advertising Intelligence

Microsoft Bing Ads campaign details view in Advertising Intelligence

Disconnecting Microsoft Bing Ads​

warning

Disconnecting will stop data from syncing. Reconnect later if you need to restore the integration.

To disconnect Microsoft Bing Ads:

  1. Navigate to Settings → Connections in Advertising Intelligence.
  2. Find Microsoft Ads in the list of connections.
  3. Click Disconnect (or the equivalent control).
  4. Confirm the disconnection when prompted.

Troubleshooting​

If you encounter issues with your Microsoft Bing Ads connection:

  • Verify your Microsoft Bing Ads (Microsoft Advertising) account has active campaigns and ads.

  • Check that you have the correct permissions in your Microsoft Advertising account.

  • Try disconnecting and reconnecting the account in Advertising Intelligence.

  • Clear your browser cache and cookies, then try the connection process again.

  • Contact support if problems persist.

  • Microsoft Advertising Help

Frequently asked questions​

Can I start a new campaign from here?

No, Advertising Intelligence is a reporting tool meant to show the performance of digital advertising campaigns across multiple platforms in a clean and easy-to-read format.