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Pause campaigns when lead conditions change

When a lead books a meeting, bounces an email, or drops off a target list, continuing to send campaign messages can feel irrelevant — or worse, damage the relationship. You can build automations that pause campaigns automatically when conditions change, so your outreach stays timely without manual intervention.

When to use this​

  • A contact books a meeting and no longer needs nurture emails
  • An email bounces and you want to stop further sends to that contact
  • A company is removed from a target list and should stop receiving campaign messages
  • A lead score drops below a threshold and outreach should pause until the lead re-qualifies

Example: Pause a campaign when a company leaves a target list​

You're running a "Cruise in winter" campaign for Tier A companies. When a company is removed from List B, and that list is tagged as Tier A, you want to automatically pause the campaign for that company.

  1. Trigger: Set the trigger to When a company is removed from a list and select List B.
  2. Condition: Add a condition where list_id contains Tier A.
  3. Action: Add the Pause campaign for company step and select the Cruise in winter campaign.

When a company is removed from List B, the automation checks if the list ID contains "Tier A". If true, it pauses the "Cruise in winter" campaign for the entire company, stopping all campaign messages to every contact in that organization.

Pause campaign automation workflow: trigger (company removed from List B, list_id contains Tier A), step (Pause Cruise in winter campaign), then End.

tip

Add a Delay step before the pause action to give leads time to re-engage before the campaign stops.

Contact-level vs. company-level pausing​

LevelStep nameWhen to use
ContactPause campaign for contactA specific lead takes action (books a meeting, bounces an email)
CompanyPause campaign for companyA business as a whole goes cold or no longer qualifies, and you want to stop outreach to all associated contacts

You can combine both in the same automation — for example, pause a contact's campaign immediately on bounce, and pause the company's campaign if all contacts in that company have bounced.